Soft Plastics

Long tentacles and claws create an enticing action

Powerbait formula makes fish hold on 18x longer

Available in a range of fish-catching colors

4" in length

8 per pack

Specially made for trolling with a spinner harness

Strategically positioned bends and paddle tail

Made from natural ingredients

100% biodegradable

Looks, smells, and even tastes like the real thing

20% more attractant than other lures

100% biodegradable

Looks, smells, and even tastes like the real thing

400 times more fish-attracting scent

100% biodegradable

Unique thin tail delivers a continuous action

Ideal for jigging or for dropshotting

3" in length

12 per pack

Segmented body for vibration and swimming action

Lifelike body, color detail, and 3D red eyes

Rippled sides offer more scent dispersion

Made from natural ingredients

100% biodegradable

More durable than a live nightcrawler

Performs well on Mustads slow death hook

Made from natural ingredients

400x more scent than regular plastic baits

100% biodegradable

Anatomically correct fins and profile

Incredibly lifelike swimming action

4" in length

2 per pack

Solid head and hollow body

Large profile is sure to attract big bites

Great for flipping bass out of heavy cover

25 baits per re-useable Pro Pack

Large head and specially designed eye cavity

Easily handles screw-in style hooks

Buzzing legs kick to create a unique action

Assortment of jigs and soft plastic lures

Sturdy, plastic Plano tackle organization box

Additional separators for customizing compartments

Actual item may differ from image

Streamlined design for punching thick cover

Keel adds extra grab on the hook

Lifelike appendages come to life under the mats

Slices through heavy cover

Swims like the real thing in open water

Super-sharp Gamakatsu hook

Free-floating rattle emits strike-enticing sound

Rattle chamber

Aniseed scented

Strong soft plastic

Rigged with a wide gap VMC needle point hook

Ringed body, pulsating skirt, and 2 large pinchers

Release bubbles to create natural breathing action

Pulsating skirt flutters in the water

Pinchers imitate the defensive stance of crawfish

Impregnated with garlic and salt flavor

Ribbed body, active legs, and a "hammerhead" tail

Infused with highly-potent F2 scent attractant

Wont dry and shrivel up when left out of the pack

Best when fished on a Texas- or Carolina-rig

Multiple rings around the body

Seductive undulating motion in the water

Super-charged with F2 Attractant

Split-tail provides extra water displacement

Everything to need to begin jigging like a pro

78 assorted grubs, tube jigs, and jigheads

Easy-to-follow instructions on package

Big ribs and wide body

Maximum disturbance in the water

Thin, plastic body for flawless hook-ups

built-in weights for long, easy casts

Ideal for open water or dead-stick fishing

Loaded with PowerBait attractant

Assorted hooks, weights, beads, and swivels

Everything you need to begin fishing like a pro

Includes an 8-page pamphlet with easy instructions

Everything to need to begin hunting for big bass

Lures are pre-rigged with sharp single hooks

Ready to fish right out of the package

Easy-to-follow instructions on package

Baitfish-Image hollow tube body

Tantalizing teaser tail

Sparkling holographic Fish Flakes

"Salt spiced" baitfish attractor scent

High-action, twin flapping

Creates movement even at slow retrieve speeds

Extended body cavity accommodates a large hook

Durable, plastic body with a lifelike feel

Special combination of vinyl, oils, and pigments

Pre-rigged with wire leader, blade, and beads

Weedless dual hooks for catching short-strikers

Durable, plastic body with a lifelike feel

Perfect for serious big bass fishing

Special combination of vinyl, oils, and pigments

Everything to need to begin jigging like a pro

Sharp single hooks for foolproof rigging

Easy-to-follow instructions on package

Molded-in tentacles for lively action

Hollow tube body can be filled with attractant

Solid tip head is designed for jigheads

Beefed-up, thick trick worms

Large profile

Great for flipping or pitching

Salty scent attracts bass

Durable, super-soft, and plump

High-commotion claws

Bulk up spinnerbaits or jigs

Sturdy twin-tails

Rippling tail creates large profile

Salt-impregnated

1.5" chunks provide effortless rigging

Disperses an intense scent and flavor combo

More durable than real livers

Eliminates mess

Size, shape, and profile of a natural leech

Fluttering motions imitates wounded prey

Replaces live bait for more durability

Comes in a re-sealable jar for safe, easy storage

Targets any species that eats insects

Lifelike appendages flutter in the water

Long-lasting lure retains an authentic look feel

Slow-sinking profile with "wounded bait" action

Holographic, hard-body core with polycarbonate lip

Soft shell feels like live bait!

Shallow lip dives from 6 - 7 deep

Attention-grabbing rattle

Unique profile with 10 legs for maximum action

Great for Texas or Carolina rigging

Can be used for skirted jigs or spinnerbaits

Durable, buoyant nuggets stay in the strike zone

Works best with a light egg hook

Comes in a re-sealable container for safe storage

Targets bass, walleye, and trout

Designed to look and feel like natural bait

Proven to out-perform live bait

Comes in a re-sealable jar for safe, easy storage

Lifelike features and fluttering action

Applies equally well to all fish

Suspends hook in the visible strike zone

Excellent alternative to natural worms

Integrate lead head; soft plastic body

Curly tail enhances underwater action

Holographic flash foil for high visibility

Durable construction withstands aggressive strikes

Designed to look and feel like real fish forage

High-action, split-tail design for maximum motion

Comes in a re-sealable container for safe storage

Perfect for jig or drop-shot

Fishes like a real crawler, but lasts much longer

Ideal for targeting walleye and bass

Targets trophy fish such as bass, pike, and trout

Ideal for finesse on slow-moving jigs

Adds vibration to your favorite swimming jig

Large claws for maximum water disturbance

Hollow-body design can hold rattles or extra scent

Pre-loaded with salt, anise, and pork fat

Solid plastic butt end keeps lure in place on hook

Can be fished a variety of ways

Perfect for jig or drop-shot

Fishes like a real crawler, but lasts much longer

Ideal for targeting walleye and bass

Soft, meaty plastic in a compact, ribbed profile

Tentacles, ribs, tail create lots of disturbance

Tail can be split for additional action

Loaded with salt and pork fat for a potent scent

Can be fished a variety of ways

Looks, feels, and tastes like live bait!

Durable, soft, and supple

Lifelike profile; potent scent and flavor

Tapered body and ribbontail design

Can be fished as a jig or as spinnerbait

Perfect for light wire hooks

Maximum holding power and swimming action

Emulates the larva stage of an insects life

Longer-lasting than real honey worms

Realistic profile

Great for ice fishing or open water bobbing

Hand-poured soft plastic bait in attractive colors

Imitates the natural variations in live worms

Designed for drop-shotting in clear water