Soft Baits

Key Features

Mimics "young-of-the-year" minnow fry
Holographic Baitfish-Image minnow fry body
Dolphin-shaped glider tail
Darts and swims like crippled minnow

2 models to choose from

$2.99

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Creme Burke Flex-O Panfish Kit - Assorted Colors

Key Features

Everything to need to begin hunting for panfish
Lures are pre-rigged with sharp single hooks
Ready to fish right out of the package
Easy-to-follow instructions on package

$9.99

Qty:

Northland Slurpies Small Fry Jigs

Key Features

Baitfish-Image hollow tube body
Tantalizing teaser tail
Sparkling holographic Fish Flakes
"Salt spiced" baitfish attractor scent

2 models to choose from

$2.99
$2.49

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Creme Tube Jig Kit - Assorted Colors

Key Features

Everything to need to begin jigging like a pro
Sharp single hooks for foolproof rigging
Easy-to-follow instructions on package

$9.99

Qty:

Creme Lit'l Fishie

Key Features

Swims with its tail for lifelike action
Moves and sounds like a scared, wounded minnow
Soft plastic lure with a unique fin design

3 models to choose from

$2.99 - $3.99

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Berkley Gulp! Extruded Nightcrawlers

Key Features

Imitates the natural curves of a nightcrawler
Durable, biodegradable, and long-lasting
Proven to bring in more fish than real, live bait

3 colors available

$4.99 - $5.99

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Berkley Gulp! Minnow, 1"

(7)

Key Features

Wiggles, darts,and quivers like a wounded baitfish
Scent dispersion provokes strikes from bass
Ideal for drop-shotting, drifting, or jigging
Water-based, biodegradable formula

4 colors available

$4.99

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Berkley Gulp! Earthworm

Key Features

Targets bass, walleye, and trout
Designed to look and feel like natural bait
Proven to out-perform live bait
Comes in a re-sealable jar for safe, easy storage

2 colors available

$4.99 - $5.99

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Berkley Gulp! Alive! Minnow Head

Key Features

Water-based, biodegradable formula
More durable than real cut minnows
Comes in a re-sealable container for safe storage
Wiggly entrails create attention-grabbing motion

3 colors available

$5.99

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Berkley Gulp! Alive! Cricket

Key Features

Targets any species that eats insects
Lifelike appendages flutter in the water
Long-lasting lure retains an authentic look feel

4 colors available

$5.99

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Berkley Gulp! Floating Trout Worm

Key Features

Lifelike features and fluttering action
Applies equally well to all fish
Suspends hook in the visible strike zone
Excellent alternative to natural worms

4 colors available

$5.99

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Berkley Gulp! Alive! Jigging Grub

Key Features

Can be rigged to a head jig or bucktail
Curly tail offers natural, irresistible action
Comes in a re-sealable container for safe storage

3 colors available

$5.99

Berkley Johnson Beetle Shad

Key Features

Mimics the actions of a live, wounded baitfish
Proven effective on a variety of panfish
Vibrating tail quivers irresistibly in the water

$1.99

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Berkley Gulp! Leech

Key Features

Size, shape, and profile of a natural leech
Fluttering motions imitates wounded prey
Replaces live bait for more durability

4 colors available

$3.99 - $4.99

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Berkley Gulp! Fish Fry

Key Features

Looks, feels, and tastes like live bait!
Durable, soft, and supple
Lifelike profile; potent scent and flavor

6 colors available

$4.99
$3.99

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Berkley PowerBait Crappie Sparkle Nibbles

Key Features

Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water

4 colors available

$4.99

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Berkley PowerBait Micro Power Wigglers

(3)

Key Features

Textured, soft plastic construction
Longer lasting and easier to store than live bait
Biodegradable formula slowly dissolves in water

3 colors available

$3.99

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Berkley Gulp! Alive! Fish Fry

Key Features

Looks, feels, and tastes like live bait!
Durable, soft, and supple
Lifelike profile; potent scent and flavor

4 colors available

$5.99

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Berkley PowerBait Power Honey Worm

(10)

Key Features

Emulates the larva stage of an insects life
Longer-lasting than real honey worms
Realistic profile
Great for ice fishing or open water bobbing

$3.99

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Berkley PowerBait Chroma-Glow Crappie Nibbles

Key Features

Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water

4 colors available

$4.99

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Berkley PowerBait Micro Power Nymph

(6)

Key Features

Molded-in tentacles for lively action
Perfectly sized for smaller hooks and lures
Great for light rigging and finesse presentation
Outperforms live bait

7 colors available

$3.99

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Berkley Gulp! Waxies

Key Features

Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage

$3.99

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Berkley Gulp! Alive! Waxies

(3)

Key Features

Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage

3 colors available

$5.99

Lindy Dancin' Tube Jig

Key Features

Hand-dipped, dual-colored body
Spinners provide flash and vibration
Strike-triggering color combinations
Equipped with super-sharp hooks

3 models to choose from

$2.49
$1.99

Lindy Dancin' Crappie Spin Jig

Key Features

Hand-dipped, dual-colored body
Spinners provide flash and vibration
Strike-triggering color combinations
Equipped with super-sharp hooks

3 models to choose from

$2.49
$1.99

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Bass Assassin 1.5-Inch Freshwater Shad

Key Features

Irresistible action in the water
Ideal for targeting panfish and crappie
Traditional shad body design
Eye-catching color combinations

9 colors available

$3.99

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Berkley Cricket Gulp!

Key Features

Freshwater and saltwater shapes and colors
Lifelike detail
More durable than live bait
Pack of 8

4 colors available

$4.99
$3.99

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Berkley Hellgramite Gulp!

Key Features

Freshwater and saltwater shapes and colors
Lifelike detail imitates natural prey
Ideal for multiple rigging options
Pack of 12

5 colors available

$5.99

Northland Mimic Minnow Shads

Key Features

Holographic Baitfish Image shad body
Hyperactive paddletail
Holographic Flash Foil
Lures fish from a wide radius

4 models to choose from

$3.99

Berkley Gulp! Alive! Minnow

(4)

Key Features

Wiggles, darts, and quivers in the water
Scent dispersion triggers strike from gamefish
Water-based, biodegradable Gulp! Alive! formula
Ooutlasts and out-performs live bait
Ideal for drop-shotting, drifting, or jigging

4 models to choose from

$5.99 - $19.99
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Gulp! Minnow Grub Soft Bait, 3"