Hard Baits

Arashi Circuit Board Lip

Self-tuning Line Tie

Runs with a lively rolling action

Rotated Hook Hangers

Premium Black Nickle VMC hooks

Arashi Circuit Board Lip

Self-tuning Line Tie

Rotated Hook Hangers

Multi-ball rattle for loud, variable pitch

Premium Black Nickle VMC hooks

Constructed of premium balsa wood

Equally effective cast or trolled

Hand-tuned and tank-tested for perfection

Features super sharp VMC black nickel treble hooks

Delivers legendary Rapala wobbling action

Six inches (including lip)

Dives up to 25 on 14-lb. fluorocarbon line

Casts and pulls easily

Designed to be fished slow or fast

Perfect for grass or wood cover

Upturned double hook

Produces an enticing wobble

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Momma

P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Shad

P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Lady

Reaches 4-6 feet on retrieve

Resonating rattle and a perfect wobble

Perfect trio color combination

EZ Skirt creates an enticing side-to-side motion

Crankbait action, jig profile, spinnerbait flash

Pulses and vibration can be felt through the rod

Naturally weed-free design for fishing heavy cover

Includes two ElaZtech TrailerZ

B04A Bomber A (2-1/8", 1/4 oz) in Creek Craw

B04A Bomber A (2-1/8", 1/4 oz) in Foxy Shad

B04A Bomber A (2-1/8", 1/4 oz) in Moss Black Craw

Slow-churning propellers

Three most effective colors in one pack

High-quality components

Shallow running crankbaits

Rattling, tight-swimming action

Square bill prevents snags

Perfect trio color combination

Shallow running crankbaits

Rattling, tight-swimming action

Square bill prevents snags

Perfect trio color combination

Arched body shape design

Loud fish attracting splash with every snap

Deep, cupped lip for bigger splashes

3D holographic eye

VMC black nickel treble hooks

Churns, spits, and gurgles at the twitch of a rod

First-rate finish, hooks, and action

Excels around grasslines and shallow cover

Counter-rotating blades for stabilization

Internal laser-etched scales

Produces sounds akin to panicked, fleeing baitfish

Produce smooth "walk-the-dog" retrieves

Dart and zigzag like confused prey

Sound chamber houses 10 tungsten BBs

Equipped w/sharp Mustad Triple Grip treble hooks

Designed for effective walk-the-dog action

Unique profile suspends or works the surface

Comes equipped with two Treble Hooks

Emits high volumes and intense vibration

Precision-tuned wiggling action

Casts like a bullet

Etched detail and a raised gill plate

Equipped with a pair of inline Tx3 treble hooks

Perfectly imitates a fleeing crawfish

Hard plastic body with a durable finish

Can be cast, or trolled

Fishes best on or around rocks

Imitates crickets and grasshoppers

Targets panfish, trout, smallmouth, largemouth

Can be used as a top water lure or as a crankbait

Twitches on top or runs to depths of up to 3

Shallow-running profile moves with a lazy wobble

Versatile design can be cast or trolled

For use with spinning, spincasting and baitcasting

Fish-attracting rattle and wounded-minnow action

Perfect size, action, color for catching walleye

Equally effective whether cast or trolled

Eye-catching, fish-enticing color combinations

Equipped with 3 premium red treble fishing hooks

Classic, handcrafted wood design

Surface-churning propellers cause commotion

Fishes best with a stop-and-go ripping motion

Assorted lures target a variety of gamefish

Well-constructed and durable

Includes topwater, poppers, and cranks

Easy-to-follow instructions on package

Slithers, wiggles, and wobbles

Plastic Y-shaped weedguard keeps cover away

Stamped from solid brass

Genuine Mustad Ultra-Point single hook

"Limber-legs" silicone action-tail skirt

Multi-segment lure with realistic swimming action

Integrated diving lip sinks to 2 - 4

High-volume rattle bright colors grab attention

Original loud rattle

Quick searching action

Thick, oversized body for wide-wobbling action

Loud, deep rattle

UV Bright finish for maximum visibility

Runs from 1-1/2 - 8 deep

VMC Black Nickle treble hooks

Streamlined profile for maximum casting distance

Large internal rattle for lots of motion and sound

Flashy finish and 3D, holographic eyes

Ideal for targeting freshwater trophy gamefish

Equipped with VMC treble hooks

Loud rattle

Aggressive jointed action

External scale pattern

Holographic body and eyes

Deep diving lip

Slim, jointed profile

Attention-grabbing swimming action and loud rattle

Molded scales and foil holographics

Suspending design stays between 1 and 5 deep

Maximum surface disturbance

Dives and rolls with a snap retrieve

Balsa wood body with stainless steel propellers

Equipped with VMC treble hooks

UV Bright finish

Giant rolling action

Heavy-duty diving lip

Loud rattle

Heavy-duty hardware

Tight wounded-minnow action

Dynamic tail-kick

UV Bright finish

Nickel VMC Barbarian hooks

Durable plastic profile for more cast distance

Neutral buoyancy for suspended action

Cadence-type rattle matches swimming action

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Pops, spits, darts, and chugs with every twitch

Madflash foil pattern for maximum light reflection

Loud, single-ball rattle

Teaser tail hook for extra flair in the water

True-to-life colors and natural-looking eyes

Unique legs create an enticing kicking action

Ideal for targeting bass and walleye

Soft plastic body is extremely durable

Pre-rigged with an extra-sharp 4/0 wide gap hook

Pronounced, fish-attracting wobble

Original erratic diving action

External scale pattern

Holographic insert

Holographic eye

Realistic scale pattern

Holographic finish

Swims deeper than its predecessor

UV finish

Nickel VMC Barbarian hooks

Loud multi-ball rattle

Faceted shad-shape

3-D holographic eyes

External scales

UV Bright finish

Sound chamber is loaded with BBs for a loud rattle

Can be fished with a fast or slow retrieve

Can be jigged without hook fouling

Excellent sinking and swimming action

Equipped with VMC treble hooks

Visually stunning, premium-grade plastic lure

Finished with multi-coat gloss paint

Runs true right out of the box

2" lure runs up 2 ft. deep

Low-lip design for retrieves just under surface

Big and wide-bodied to cover a lot of water

Dives to about 4

Square-lip design moves well through heavy cover

Moves with an incredible wobble and vibration

Running depth from 1" to 12"

Produces a bulge 7 wake at 1"-2" on slow retrieve

Maximum depth of 12" on a fast retrieve

Red hooks for visual appeal and positive hooksets

Loud rattles attracts gamefish from far off

Casts long distances with great accuracy

Weight transfer system and streamlined design

Swims true without rolling or tracking to the side

Equipped with sticky, sharp Gamakatsu trebles

Proven fish-catching colors

Casts long distances with great accuracy

Weight transfer system and streamlined design

Swims true without rolling or tracking to the side

Equipped with sticky, sharp Gamakatsu trebles

Proven fish-catching colors

Ideal for high-pressure lakes or dropping temps

Excellent for hunting panfish or crappie

One per package

Detailed crawfish look

3-6 cranking depth

Realistic texture

Shad body profile with depth-specific lip design

Slow-rising with hard vibrating aggressive action

X-style finish

Ideal for casting or trolling

Hand-tuned and tank-tested

Slow-sinking minnow profile with "wounded" action

Signature Clackin Cadence Rattle

VMC SureSet flash feather teaser tail

Ideal for casting or trolling

Hand-tuned and tank-tested