Baits & Lures

Looks, smells, and even tastes like the real thing

20% more attractant than other lures

100% biodegradable

Imitates the features and action of small worms

Packaged in a tray to preserve the natural shape

Made from natural ingredients

100% biodegradable

Lifelike detail mimics natural prey

Made from all-natural ingredients

Soft and durable

100% biodegradable

Sleek profile with rippled sides

Lifelike body, color detail, and 3D red eyes

Realistic texture keeps fish locked on

Made from natural ingredients

100% biodegradable

Unique thin tail delivers a continuous action

Ideal for jigging or for dropshotting

3" in length

12 per pack

Segmented body for vibration and swimming action

Lifelike body, color detail, and 3D red eyes

Rippled sides offer more scent dispersion

Made from natural ingredients

100% biodegradable

More durable than a live nightcrawler

Performs well on Mustads slow death hook

Realistic texture keeps fish locked on

Made from natural ingredients

100% biodegradable

More durable than a live nightcrawler

Performs well on Mustads slow death hook

Made from natural ingredients

400x more scent than regular plastic baits

100% biodegradable

Six inches (including lip)

Dives up to 25 on 14-lb. fluorocarbon line

Casts and pulls easily

Designed to be fished slow or fast

Solid head and hollow body

Large profile is sure to attract big bites

Best-selling colors to match any water conditions

25 baits per re-useable Pro Pack

Large head and specially designed eye cavity

Easily handles screw-in style hooks

Buzzing legs kick to create a unique action

Perfect for grass or wood cover

Upturned double hook

Produces an enticing wobble

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Lifelike finishes, realistic baitfish eyes

Unmatched "popping" and "walking-the-dog"

Designed for castability

Comes with two Xcalibur Rotating treble hooks

Great swim jig trailer

Can be fished sideways without spinning on fall

Natural gliding action on the fall

3 ridges are molded into the flat side of the body

Can be fished with a Extra Wide Gap worm hook

Tight wounded-minnow action

Dynamic tail-kick

UV Bright finish

Nickel VMC Barbarian hooks

Lipless sinking crankbait

Textured finish produces 3-dimensional appearance

Unique type of water displacement on the retrieve

Three-dimensional blood-red eyes

Super-sharp Tx3 in-line hooks

Lipless sinking crankbait

Textured finish produces a muted or flat look

Unique type of water displacement on the retrieve

Raised blood-red crustacean eyes

Super-sharp Tx3 in-line hooks

Specially designed body and tail

Precise soft plastic formulation

Produces an irresistible wiggle

Rigs in a variety of ways

Can be rigged with a wide variety of lures

Designed to resemble a school of baitfish

Handcrafted in the USA

Lead-Free impact-resistant plastic construction

Unmatched sound, vibration, and visual appeal

Crankbait action, jig profile, spinnerbait flash

Swims with the erratic motion of a wounded fish

Includes one hook and one matching minnow trailer

EZ Skirt creates an enticing side-to-side motion

Crankbait action, jig profile, spinnerbait flash

Pulses and vibration can be felt through the rod

Naturally weed-free design for fishing heavy cover

Includes two ElaZtech TrailerZ

Reaches 1-4 feet on retrieve

Resonating rattle and a perfect wobble

Perfect trio color combination

P50 Teeny Pop-R (2", 1/8 oz) in Silver/ Black Back

F73 Crickhopper (1-1/2", 3/32 oz) in Fire Tiger

F77 Teeny Wee-Crawfish (1-1/2", 1/10 oz) in Ditch

F91 Teeny Wee-R (1-1/2", 1/8 oz) in Brown Crawdad

G600 Jitterbug (2-1/2", 3/8 oz) in Black

G760 Hula Popper (2", 3/8 oz) in Coach Dog

G600 Jitterbug (2-1/2", 3/8 oz) in Frog/ White

Slices through heavy cover

Swims like the real thing in open water

Super-sharp Gamakatsu hook

Free-floating rattle emits strike-enticing sound

Rattle chamber

Aniseed scented

Strong soft plastic

Rigged with a wide gap VMC needle point hook

Can be wacky rigged with no additional tools

No O-Ring tool or split ring necessary

5" long

Tall, thin-bodied, lipless design

Hard vibrating, fluttering action

Designed for long casting

Textured scale, gill, and detailed fin

Extra large, deep-set 3D holographic eyes

Churns, spits, and gurgles at the twitch of a rod

First-rate finish, hooks, and action

Excels around grasslines and shallow cover

Counter-rotating blades for stabilization

Internal laser-etched scales

Performance through weeds, brush, and timber

Holographic Baitfish-Image shad body

Weedless, bladed wire form

Hyperactive paddletail

Aerodynamic shape, perfect balance, ideal weight

Creates a wild splashing surface disturbance

Fishes fast or slow, w/steady or sporadic retrieve

Casts like a bullet

Ribbed body, active legs, and a "hammerhead" tail

Infused with highly-potent F2 scent attractant

Wont dry and shrivel up when left out of the pack

Best when fished on a Texas- or Carolina-rig

Slender profile and curled tail

Realistic profile and irresistible motion

Perfect for targeting large bass

Best when Texas-rigged or Carolina-rigged

Produces sounds akin to panicked, fleeing baitfish

Produce smooth "walk-the-dog" retrieves

Dart and zigzag like confused prey

Sound chamber houses 10 tungsten BBs

Equipped w/sharp Mustad Triple Grip treble hooks

Everything to need to begin jigging like a pro

78 assorted grubs, tube jigs, and jigheads

Easy-to-follow instructions on package

Big ribs and wide body

Maximum disturbance in the water

Thin, plastic body for flawless hook-ups

Depth and action adjust to match your situation

Front hole for shallow running and high vibration

Rear hole runs deep with a wide, slower action

Center hole is perfect for jigging

Equipped with extra-strong, extra-sharp hooks

Hand-tied, round rubber-and-silicone skirt

Hard-coat paint finish for unmatched durability

Molded and painted eyes for tremendous realism

Equipped with an Xcalibur TX3 light-wire hook

Custom short-shank, wide-gap hook

Natural live bait presentation

Nips and stings short-striking biters

built-in weights for long, easy casts

Ideal for open water or dead-stick fishing

Loaded with PowerBait attractant

Flat bottom for a lifelike, subtle gliding action

Bulbous tail floats to create more vibration

Designed for finesse fishing

Everything to need to begin hunting for big bass

Lures are pre-rigged with sharp single hooks

Ready to fish right out of the package

Easy-to-follow instructions on package

Everything to need to begin hunting for panfish

Lures are pre-rigged with sharp single hooks

Ready to fish right out of the package

Easy-to-follow instructions on package

Baitfish-Image hollow tube body

Tantalizing teaser tail

Sparkling holographic Fish Flakes

"Salt spiced" baitfish attractor scent

Emits high volumes and intense vibration

Precision-tuned wiggling action

Casts like a bullet

Etched detail and a raised gill plate

Equipped with a pair of inline Tx3 treble hooks