Berkley

Specially made for trolling with a spinner harness

Strategically positioned bends and paddle tail

Made from natural ingredients

100% biodegradable

Anatomically correct fins and profile

Incredibly lifelike swimming action

4" in length

2 per pack

Looks, smells, and even tastes like the real thing

400 times more fish-attracting scent

100% biodegradable

More durable than a live nightcrawler

Performs well on Mustads slow death hook

Realistic texture keeps fish locked on

Made from natural ingredients

100% biodegradable

Lifelike detail mimics natural prey

400 times more fish-attracting scent

Made from all-natural ingredients

100% biodegradable

Fatter body for a bigger profile

Flip it, Texas-rig it, or put it on a jighead

4" in length

8 per pack

Imitates the features and action of small worms

Packaged in a tray to preserve the natural shape

Made from natural ingredients

100% biodegradable

Looks, smells, and even tastes like the real thing

400 times more fish-attracting scent

100% biodegradable

Looks, smells, and even tastes like the real thing

20% more attractant than other lures

100% biodegradable

Long tentacles and claws create an enticing action

Powerbait formula makes fish hold on 18x longer

Available in a range of fish-catching colors

4" in length

8 per pack

Streamlined design for punching thick cover

Keel adds extra grab on the hook

Lifelike appendages come to life under the mats

Rounded nose

Enlarged, thin tail

Extra action and vibration

Thin middle section for easy hooking

Perfect size to match most common forage

Short, compact body

Pack of 8

Segmented, spear-shaped tail

Streamlined body

Great for flipping, pitching, and punching

built-in weights for long, easy casts

Ideal for open water or dead-stick fishing

Loaded with PowerBait attractant

Flat bottom for a lifelike, subtle gliding action

Bulbous tail floats to create more vibration

Designed for finesse fishing

Monofilament feel; braid performance

Minimum diameter, maximum strength

Dyneema gel-spun polyethylene construction

Zero stretch for ultimate sensitivity

Zero memory virtually eliminates line tangles

Molded-in tentacles for lively action

Hollow tube body can be filled with attractant

Solid tip head is designed for jigheads

Great for fighting fish in heavy cover

Very manageable for casting

Ensures even filling with constant line tension

Convenient table-top design

Easily adjusts for various spool sizes

Accepts most casting and spinning reels

Includes line stripper

1.5" chunks provide effortless rigging

Disperses an intense scent and flavor combo

More durable than real livers

Eliminates mess

Mounts to any flat surface

Made of durable polypropylene

Foam grip pads hold rods securely

Targets bass, walleye, and trout

Designed to look and feel like natural bait

Proven to out-perform live bait

Comes in a re-sealable jar for safe, easy storage

Potent and ultra-effective on freshwater gamefish

Proven to outperform real salmon eggs

Biodegradable formula slowly dissolves in water

Moldable dough for effortless rigging

Targets any species that eats insects

Lifelike appendages flutter in the water

Long-lasting lure retains an authentic look feel

Looks, feels, and swims like live bait

Soft, natural texture ensures that fish hold on

Detailed gill plates and fins for authentic look

Comes in a re-sealable jar for safe, easy storage

Floating eggs offer a natural presentation

Connects to make egg sacs and loops

Biodegradable formula slowly dissolves in water

Lifelike features and fluttering action

Applies equally well to all fish

Suspends hook in the visible strike zone

Excellent alternative to natural worms

Can be rigged to a head jig or bucktail

Curly tail offers natural, irresistible action

Comes in a re-sealable container for safe storage

Looks, feels, and tastes like live bait!

Durable, soft, and supple

Lifelike profile; potent scent and flavor

Floating, split-tail profile for lifelike action

Keeps bait off bottom and in strike zone

As durable as plastic, more effective than natural

Looks, feels, and tastes like live bait

Designed to look and feel like real fish forage

High-action, split-tail design for maximum motion

Comes in a re-sealable container for safe storage

Targets trophy fish such as bass, pike, and trout

Ideal for finesse on slow-moving jigs

Adds vibration to your favorite swimming jig

Looks, feels, and swims like live bait

Soft, natural texture ensures that fish hold on

Detailed gill plates and fins for authentic look

Comes in a re-sealable jar for safe, easy storage

Packed with Gulp! scent and flavor formula

Best when gobbed on a straight-shank hook

Comes in a re-sealable container for safe storage

Disperses an instense scent and flavor combo

Moldable and easy to use for effortless rigging

Suspends hook off the bottom in the strike zone

Tapered body and ribbontail design

Can be fished as a jig or as spinnerbait

Perfect for light wire hooks

Maximum holding power and swimming action

Bulky, lifelike salamander profile

Great for Texas or Carolina rigging

Fluttering action on the drop

Darting, erratic action imitates injured baitfish

Split-belly slot ensures easy rigging

Can be rigged weedless

Emulates the larva stage of an insects life

Longer-lasting than real honey worms

Realistic profile

Great for ice fishing or open water bobbing

Looks, feels, and tastes like live bait!

Durable, soft, and supple

Lifelike profile; potent scent and flavor

Works well in fresh and saltwater

Can be fished in heavy plant cover w/o snagging

Plated with silver or gold for a bright flash

Hand-soldered hook with a no-twist eye

Pinchers and legs flail and wiggle for max action

Segmented body may be cut to fit a skirt rig

Flutters with fast or slow movement

Unique sickletail design for natural motion

Soft, but firm texture is irresistible to fish

Great for flipping and pitching

Durable enough for year-round use

Look and feel like natural bait

Comes in a re-sealable container for safe storage

Durable enough for year-round use

Look and feel like natural bait

Comes in a re-sealable container for safe storage

Incredible handling; exceptional strength

Reduces twisting, kinks, and backlashes

Superior abrasion resistance

Ultra-sensitive for fishing in or around structure

Mimics the actions of a live, wounded baitfish

Proven effective on a variety of panfish

Designed to look and feel like real, live bait

Size, profile, and dive depth imitate real shad

Mimics the actions of a wounded baitfish

Black nickel treble hooks for more positive sets

Proven fish-attracting color combinations

Practically invisible in water

PVDF formula specially processed for strength

Low memory and stretch for better cast hooksets

Extremely sensitive and limp for easy handling

Abrasion resistant