$10 to $25

Looks, smells, and even tastes like the real thing

20% more attractant than other lures

100% biodegradable

Segmented body for vibration and swimming action

Lifelike body, color detail, and 3D red eyes

Rippled sides offer more scent dispersion

Made from natural ingredients

100% biodegradable

Solid head and hollow body

Large profile is sure to attract big bites

Best-selling colors to match any water conditions

25 baits per re-useable Pro Pack

Solid head and hollow body

Large profile is sure to attract big bites

Great for flipping bass out of heavy cover

25 baits per re-useable Pro Pack

5-arm castable umbrella rig

7" stainless steel, heat-treated super-wire

Built-in rattle chamber in the head

45-pound-strength snap

75-pound-strength swivels

Can be rigged with a wide variety of lures

Designed to resemble a school of baitfish

Handcrafted in the USA

Lead-Free impact-resistant plastic construction

Unmatched sound, vibration, and visual appeal

Crankbait action, jig profile, spinnerbait flash

Swims with the erratic motion of a wounded fish

Includes one hook and one matching minnow trailer

P50 Teeny Pop-R (2", 1/8 oz) in Silver/ Black Back

F73 Crickhopper (1-1/2", 3/32 oz) in Fire Tiger

F77 Teeny Wee-Crawfish (1-1/2", 1/10 oz) in Ditch

F91 Teeny Wee-R (1-1/2", 1/8 oz) in Brown Crawdad

B04A Bomber A (2-1/8", 1/4 oz) in Creek Craw

B04A Bomber A (2-1/8", 1/4 oz) in Foxy Shad

B04A Bomber A (2-1/8", 1/4 oz) in Moss Black Craw

Shallow running crankbaits

Rattling, tight-swimming action

Square bill prevents snags

Perfect trio color combination

Assorted hooks, weights, beads, and swivels

Everything you need to begin fishing like a pro

Includes an 8-page pamphlet with easy instructions

UV Bright finish

Jointed tail action

Slow rising

High-volume rattle

Heavy-duty hardware

Three-part segmented body

Mimics wounded baitfish

Great for freshwater and saltwater species

Slow-sinking

Dynamic rattle

Through-wire construction and heavy-duty hardware

Huge, thumping tail for maximum water disturbance

Durable, yet agile

Through wire construction

Integrated hard core insert

Designed to look and feel like real fish forage

High-action, split-tail design for maximum motion

Comes in a re-sealable container for safe storage

Water-based, biodegradable formula

Lasts longer and performs better than live bait

Swims naturally on the fall with twitches and hops

Leaves a broad scent trail in the water

Flat sides designed for hard fishing

Triangle lip deflects obstacles for smooth action

Balsa wood construction

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Designed around a Gamakatsu Double EWG Hook

Soft plastic body collapses to expose hook

Lands on its belly almost every time

Living rubber legs are secured inside the body

Legs can be trimmed to manipulate frogs action

#7 Colorado blade and easy-spin clevis

Brightly-colored, hand-tied tails

Drag-resistant design for more lifelike movement

Retrieves at medium to high speed

Effortless to fish around and through heavy cover

Hand-tied genuine bucktail skirt

Baitfish-Image blades for maximum vibration

Flashes as it falls to trigger aggressive strikes

Can be trolled in the prop wash

Slow-sinking minnow profile with "wounded" action

Signature Clackin Cadence Rattle

VMC SureSet flash feather teaser tail

Ideal for casting or trolling

Hand-tuned and tank-tested

Shad body profile with depth-specific lip design

Slow-rising with hard vibrating aggressive action

X-style finish

Ideal for casting or trolling

Hand-tuned and tank-tested

Wiggles, darts, and quivers in the water

Scent dispersion triggers strike from gamefish

Water-based, biodegradable Gulp! Alive! formula

Ooutlasts and out-performs live bait

Ideal for drop-shotting, drifting, or jigging

4" long

1/2 oz. weight

3" minnow and 5" jumbo leech lures

Assorted shapes and colors

For both saltwater and freshwater species