Under $10

Sleek profile with rippled sides

Lifelike body, color detail, and 3D red eyes

Realistic texture keeps fish locked on

Made from natural ingredients

100% biodegradable

More durable than a live nightcrawler

Performs well on Mustads slow death hook

Made from natural ingredients

400x more scent than regular plastic baits

100% biodegradable

Flatter (smashed) body for erratic motion

Facilitates easier hook penetration

Fatter tentacles increase water displacement

4" in length

6 per pack

Looks, smells, and even tastes like the real thing

400 times more fish-attracting scent

100% biodegradable

Anatomically correct fins and profile

Incredibly lifelike swimming action

4" in length

2 per pack

Lifelike detail mimics natural prey

400 times more fish-attracting scent

Made from all-natural ingredients

100% biodegradable

Large head and specially designed eye cavity

Easily handles screw-in style hooks

Buzzing legs kick to create a unique action

High Frequency Multi-Ball Rattle

Stable Rolling Action at All Speeds

External Scales

Premium Black Nickel VMC Hooks

UV Bright Finish Reflects More Light Energy

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Balsa body perfectly mimics a spooked baitfish

Scatter Lip Bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Resembles a trout fingerling

"Built-in" permanent spots

3-8+ running depth

Can be cast or trolled

Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Tight wounded-minnow action

Dynamic tail-kick

UV Bright finish

Nickel VMC Barbarian hooks

Assortment of jigs and soft plastic lures

Sturdy, plastic Plano tackle organization box

Additional separators for customizing compartments

Actual item may differ from image

Streamlined design for punching thick cover

Keel adds extra grab on the hook

Lifelike appendages come to life under the mats

Specially designed body and tail

Precise soft plastic formulation

Produces an irresistible wiggle

Rigs in a variety of ways

Unmatched sound, vibration, and visual appeal

Swims with the erratic motion of a wounded fish

Hex blade also serves as a weed-guard

Crankbait action, jig profile, spinnerbait flash

Great for fishing heavy cover

Exaggerated aciton and ultra-reflective body

Built-in holographic foil flashes to entice fish

Hex-shaped ChatterBlade makes for erratic motion

Rattle chamber

Aniseed scented

Strong soft plastic

Rigged with a wide gap VMC needle point hook

Can be wacky rigged with no additional tools

No O-Ring tool or split ring necessary

5" long

Tall, thin-bodied, lipless design

Hard vibrating, fluttering action

Designed for long casting

Textured scale, gill, and detailed fin

Extra large, deep-set 3D holographic eyes

Churns, spits, and gurgles at the twitch of a rod

First-rate finish, hooks, and action

Excels around grasslines and shallow cover

Counter-rotating blades for stabilization

Internal laser-etched scales

Mimics "young-of-the-year" minnow fry

Holographic Baitfish-Image minnow fry body

Dolphin-shaped glider tail

Darts and swims like crippled minnow

Performance through weeds, brush, and timber

Holographic Baitfish-Image shad body

Weedless, bladed wire form

Hyperactive paddletail

Ribbed body, active legs, and a "hammerhead" tail

Infused with highly-potent F2 scent attractant

Wont dry and shrivel up when left out of the pack

Best when fished on a Texas- or Carolina-rig

Slender profile and curled tail

Realistic profile and irresistible motion

Perfect for targeting large bass

Best when Texas-rigged or Carolina-rigged

Produces sounds akin to panicked, fleeing baitfish

Produce smooth "walk-the-dog" retrieves

Dart and zigzag like confused prey

Sound chamber houses 10 tungsten BBs

Equipped w/sharp Mustad Triple Grip treble hooks

Everything to need to begin jigging like a pro

78 assorted grubs, tube jigs, and jigheads

Easy-to-follow instructions on package

Segmented, spear-shaped tail

Streamlined body

Great for flipping, pitching, and punching

Created for finesse presentation or power fishing

64-strand Thick and Thin silicone skirt

Premium painted head with hard coat finish

Realistic red eye gives fish a target point

Equipped with a weedguard and light wire hook

Hand-tied, round rubber-and-silicone skirt

Hard-coat paint finish for unmatched durability

Molded and painted eyes for tremendous realism

Equipped with an Xcalibur TX3 light-wire hook

Custom short-shank, wide-gap hook

Natural live bait presentation

Nips and stings short-striking biters

Flat bottom for a lifelike, subtle gliding action

Bulbous tail floats to create more vibration

Designed for finesse fishing

Pinchers and legs flail and wiggle for max action

Segmented body may be cut to fit a skirt rig

Flutters with fast or slow movement

Everything to need to begin hunting for big bass

Lures are pre-rigged with sharp single hooks

Ready to fish right out of the package

Easy-to-follow instructions on package

Everything to need to begin hunting for panfish

Lures are pre-rigged with sharp single hooks

Ready to fish right out of the package

Easy-to-follow instructions on package

Emits high volumes and intense vibration

Precision-tuned wiggling action

Casts like a bullet

Etched detail and a raised gill plate

Equipped with a pair of inline Tx3 treble hooks

High-action, twin flapping

Creates movement even at slow retrieve speeds

Extended body cavity accommodates a large hook

Sinks at a rate of 1 per second

Unequaled wiggling action and productivity

Quality components stand up to repeated strikes

3D eyes and realistic color patterns

Imitates crickets and grasshoppers

Targets panfish, trout, smallmouth, largemouth

Can be used as a top water lure or as a crankbait

Twitches on top or runs to depths of up to 3

Oversized, action-packed claws

F2 attractant triggers deep, violent strikes

Available in a range of colors

Pack of 12

Weedless fishing through all types of vegetation

Ideal for targeting muskie, pike, and bass

Fishes thick moss, weed beds, brush-choked coves

Mylar reflecting film hides the weighted body

Concealed hook shank runs inside the body

Mimics the reflection of a real baitfish

Perfect for horizontal jigging

Outstanding action in the water

Resembles a wiggly salamander

Particularly impressive in Winter and Spring

Excellent swimming tail action

Pre-rigged with wire leader, blade, and beads

Dual hooks for catching short-strikers

Tight wiggle, slender profile, and bright colors

Can be cast or trolled to target trophy gamefish

Runs straight right out of the box

Internal rattles deliver attention-grabbing sound

Comes equipped with a pair of sharp treble hooks

Wide-gap, forward, tie-eye hook

Sleek, stand-up head

Double-barb Stingr Hook

Excellent for walleye, perch, bass, and pike

Planes quickly and runs true right out of the pack

Clacker attacks the blade for underwater commotion

Hard-coat paint, 3D red eyes, and flared gills

55-strand Bio-Flex silicone skirt

Ultra-sharp Mustad single hook

60-strand ultra fine silicone skirt

Hardcoat paint schemes with matching blades

3D eyes and flared gills

2/0 Mustad Ultra Point round-bend single hook

1/8 oz.