New! Rapala Shad Rap
Constructed of premium balsa wood
Equally effective cast or trolled
Hand-tuned and tank-tested for perfection
Features super sharp VMC black nickel treble hooks
Delivers legendary Rapala wobbling action
New! Berkley Gulp! Saltwater Shrimp, 3"; GSSHR3
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Gulp! Alive! Spinner Crawler, 7"; GAOFSC7
Specially made for trolling with a spinner harness
Strategically positioned bends and paddle tail
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Alive! Ripple Shad, 3"; GAPFRS3
Segmented body for vibration and swimming action
Lifelike body, color detail, and 3D red eyes
Rippled sides offer more scent dispersion
Made from natural ingredients
100% biodegradable
New! Berkley Havoc Pit Boss, 4"; HVMPB4
Compact body gets in and out of cover easily
Sized to match the most common forage
4" in length
8 per pack
Made in the USA
New! Berkley Gulp! Hellgramite, 1.5"; GHH1
Lifelike detail mimics natural prey
400 times more fish-attracting scent
Made from all-natural ingredients
100% biodegradable
New! Berkley Havoc Swash Tube, 4"; HVMST4
Flatter (smashed) body for erratic motion
Facilitates easier hook penetration
Fatter tentacles increase water displacement
4" in length
6 per pack
New! Berkley Gulp! Alive! Killer Crawler, 3"; GAPFKC3
More durable than a live nightcrawler
Performs well on Mustads slow death hook
Realistic texture keeps fish locked on
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Killer Crawler, 3"; GKC3
More durable than a live nightcrawler
Performs well on Mustads slow death hook
Made from natural ingredients
400x more scent than regular plastic baits
100% biodegradable
New! Berkley Havoc Sick Fish, 4"; HVMSF4
Anatomically correct fins and profile
Incredibly lifelike swimming action
4" in length
2 per pack
New! Berkley Gulp! Saltwater Flatworm, 4"; GSFW4
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1
Lifelike detail mimics natural prey
Made from all-natural ingredients
Soft and durable
100% biodegradable
New! Berkley Gulp! Ripple Shad
Sleek profile with rippled sides
Lifelike body, color detail, and 3D red eyes
Realistic texture keeps fish locked on
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Alive! Shrimp, 3"; GAPSHR3
Looks, smells, and even tastes like the real thing
20% more attractant than other lures
100% biodegradable
New! Berkley Power Bait Twitchtail Minnow, 3"; MPTWTM3
Unique thin tail delivers a continuous action
Ideal for jigging or for dropshotting
3" in length
12 per pack
New! Berkley Gulp! Floating Trout Worm, 2"; GHFFTW2
Imitates the features and action of small worms
Packaged in a tray to preserve the natural shape
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Ripple Mullet, 3"; GSRM3
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Power Bait Thief, 4"; MPTF4
Long tentacles and claws create an enticing action
Powerbait formula makes fish hold on 18x longer
Available in a range of fish-catching colors
4" in length
8 per pack
New! Berkley Gulp! Saltwater Mantis Shrimp, 3"; GSMSHR3
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Havoc Craw Fatty, 4"; HVMCF4
Fatter body for a bigger profile
Flip it, Texas-rig it, or put it on a jighead
4" in length
8 per pack
New! Penn FRC8000 Fierce Spinning Reel, FRC8000
Lightweight, full-metal reel
4 stainless steel ball bearings
Infinite anti-reverse
Techno-balanced rotor for smooth retrieves
Anodized aluminum handle with soft-touch knob
New! Abu Garcia Volatile Spinning Rod
30 Ton graphite with NanoTechnology
Texas rigged hook keeper
Stainless steel guides with Zirconium inserts
Fuji IPS reel seat
Split grip design
New! Penn Spinfisher V Spinning Reel
5+1 shielded stainless steel ball bearings
Sealed gearbox and drag system
High-visibility line-capacity rings
Durable all-metal body, sideplate, and rotor
Durable heavy-duty aluminum ball wire
New! Abu Garcia Revo Inshore Spinning Reel, REVO INS40
Ultra-light NanoShield body is as strong as metal
One-piece gear box design for precise alignment
Eight-bearing system for smooth performance
Sealed Carbon Matrix drag for amooth drag
Everlast ball system for improved durability
New! Fenwick HMX Spinning Rod
Fast-taper and fast-action
Cross-scrim IM7 graphite
Graphite bodied reel seats
TAC and cork material on handle
Lightweight guides with stainless steel frames
New! Abu Garcia Revo S Spinning Reel
6 HPCR ball bearings + 1 roller bearing
Reliable Duragear brass gear for precise alignment
Machined aluminum braid-ready spool
Carbon Matrix drag system for drag performance
Lightweight polymeric body and rotor
New! Abu Garcia Volatile Casting Rod
30 Ton graphite for a lightweight balanced design
Texas rigged hook keeper
Stainless steel guides with Zirconium inserts
Fuji EPS reel seat
Split grip design
New! Fenwick HMX Casting Rod
Fast-taper and fast-action
Cross-scrim IM7 graphite
Graphite bodied reel seats
TAC and cork material on handle
Lightweight guides with stainless steel frames
New! Humminbird 788ci HD Combo GPS Chartplotter/Fishfinder System...
5" color screen with unbeatable clarity
DualBeam PLUS with SwitchFire
GPS w/ContourXD mapping
New! Rapala Scatter Rap Shad, 2-3/4"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Rapala Scatter Rap Minnow, 4-3/8"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Rapala Scatter Rap Crank, 2"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip Bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Rapala Scatter Rap CountDown, 2-3/4"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Lew's Tournament MG Speed Spool Baitcast Reel
One-piece diecast aluminum frame
Sturdy graphite side covers
Easily removable palming side plate
Deep, machine forged and anodized aluminum spools
Anodized aluminum "power crank" 95MM reel handle
New! Abu Garcia Vendetta Series Spinning Rod
30 Ton graphite for a lightweight balanced design
One piece aluminum screw down hood
High density EVA gives greater durability
Stainless steel guides with Zirconium inserts
Abu designed extreme exposure reel seat
New! Abu Garcia Vendetta Series Casting Rod
30 Ton graphite for a lightweight balanced design
One piece aluminum screw down hood
High density EVA gives greater durability
Stainless steel guides with Zirconium inserts
Abu designed extreme exposure reel seat
New! Lew's BB-1 Speed Spool Casting Reel
One-piece die cast aluminum frame
Machined forged aluminum, large capacity spool
Premium 10-bearing system
Positive on/off centrifugal braking system
Right-side aluminum tension knob
New! Lew's Laser MG Speed Spool Baitcast Combo, LS1HMGA70MH; 7'0...
One-piece rigid graphite composite frame
Lightweifght graphite sideplates
Double anodized, 12-hole drilled spool
One-piece IM6 graphite medium heavy action rod
Split grip cork handle design
Fenwick Elite Tech Muskie Big Bait Casting Rod
Pac Bay DPL (Aero frame) guides
Solid Carboloy Tip-Top
TAC handle
Fuji TCS reel seats
Fenwick Elite Tech Muskie Jerk Bait/Twitch Bait Casting Rod
Pac Bay DPL (Aero frame) guides
Solid Carboloy Tip-Top
TAC handle
Fuji TCS reel seats
Fenwick HMX Triggerstik Muskie w/Carbolloy Tip Top
Cross-Scrim IM7 graphite construction
Strong, balanced butt section
Pac Bay components
DPL frame guides with TiCH inserts
Lightweight graphite bodied reel seats
Fenwick HMX Fly Rod
Cross-Scrim IM7 graphite construction
Strong, balanced butt section
Pac Bay components
DPL frame guides with TiCH inserts
Lightweight graphite bodied reel seats
Fenwick Elite Tech Muskie Glass Trolling Rod
Pac Bay DPL (Aero frame) guides
Solid Carboloy Tip-Top
TAC handle
Fuji TCS reel seats
Fenwick HMG Flippin' Stik Rod
Fuji soft-touch reel seats
TAC handles and Alconite guides
Non-woven, multi directional hoop fiber
Fenwick HMG Triggerstik Rod
Fuji soft-touch reel seats
TAC handles and Alconite guides
Non-woven, multi directional hoop fiber
Fenwick Elite Tech Smallmouth Series Spinning Rod
Titanium frame guides with Zirconium inserts
High modulus graphite blank
Outstanding control with minimum weight
TAC inlay reel seat
Fenwick HMX Salmon/Steelhead Casting Rod
Cross-Scrim IM7 graphite construction
Strong, balanced butt section
Pac Bay components
DPL frame guides with TiCH inserts
Lightweight graphite bodied reel seats
Fenwick Elite Tech River Runner Rod
Hidden handle design with TAC inlays
High modulus graphite with titanium frame guides
Soft actions and fast tapers
Fenwick HMX Spinning Rod
Cross-Scrim IM7 graphite construction
Strong, balanced butt section
Pac Bay components
DPL frame guides with TiCH inserts
Lightweight graphite bodied reel seats
Fenwick Eagle GT Fly Rod
Hard Chromium SS304 Guide System
Soft, sensitive tips
Multi-laminate IM6 graphite layout
Fenwick HMG Spinning Rod
Fuji soft-touch reel seats
TAC handles and Alconite guides
Non-woven, multi directional hoop fiber
Fenwick HMX Triggerstik Rod
Cross-Scrim IM7 graphite construction
Strong, balanced butt section
Pac Bay components
DPL frame guides with TiCH inserts
Lightweight graphite bodied reel seats
Fenwick Elite Tech Smallmouth Series Casting Rod
Titanium frame guides with Zirconium inserts
High modulus graphite blank
Outstanding control with minimum weight
TAC inlay reel seat
Humminbird 858c HD DI GPS/Fishfinder Combo
7" diagonal 65K-color 16:9 display with backlight
External 50-channel precision GPS antenna
Built-in ContourXD cartography by Navionics
Down Imaging Sonar give a detailed picture
SwitchFire Sonar: two modes for the clearest image
Berkley Havoc Skeet Reese Slop Craw
Streamlined design for punching thick cover
Keel adds extra grab on the hook
Lifelike appendages come to life under the mats
Berkley Havoc Skeet Reese Wide Load, 5"
Designed for a variety of applications
Unique shape, appendages and big claws
Attracts attention from fish anywhere
Berkley Havoc Bottom Hopper
Rounded nose
Enlarged, thin tail
Extra action and vibration
Thin middle section for easy hooking
Berkley Havoc Lane's Grass Pig Swimbait
Specially designed body and tail
Precise soft plastic formulation
Produces an irresistible wiggle
Rigs in a variety of ways
Standard Horizon CP590 Chartplotter
12" high-res sunlight-viewable color LCD screen
External 50-channel WAAS + GPS antenna
Built-in C-MAP coastal charts for North America
Guardian Alarm alerts you of possible obstructions
Networks with NMEA 0183 (4 inputs, 5 outputs)
Some manufacturers impose minimum advertised price restrictions. If we lower the price of an item to a certain level, we can only show you that price in the cart. If you change your mind about the item, simply remove it from your cart. The savings are worth a few extra clicks.
Pflueger Supreme Spinning Reel
Anodized, machined-aluminum spool and sideplate
Sure-Click bail
Anti-twist titanium line roller evenly lays line
Converts from right- to left-hand retrieve
Machined aluminum handle with soft touch knob
Abu Garcia Revo MGX Casting Reel
One-piece X-Mag alloy frame
C6 Carbon Sideplates
Infinitely Variable Centrifugal Brake System
28 levels of external adjustment
Infini II Spool for extended castability
Lew's Tournament MG Baitcast Reel
Audible click adjustment for precise settings
External lube port for easy access
One-piece die-cast Aluminum Frame
Rulon Drag System
Custom paddle handle knobs
Lew's Laser MG Speed Spool Baitcast Reel
One-piece lightweight graphite composite frame
8 premium double shielded stainless steel bearings
Zero-Reverse one-way steel clutch bearing
Die-cast, 12-hole, aluminum drilled anodized spool
Removable graphite palming side plate
Lew's Tournament Pro Speed Spool Baitcast Reel
One-piece die cast aluminum frame
11 double-shielded stainless steel bearings
External-adjust Multi-Setting Brake cast control
Right-side spool tension adjustment
Rugged carbon composite drag system
Lew's Speed Spool Baitcast Reel
One-piece die cast aluminum frame
Machine forged and anodized aluminum spool
High-strength solid brass gearing
ZeroReverse one-way clutch bearing
Lightweight graphite side plates
Lew's Tournament Speed Spool Baitcast Reel
One-piece die-cast aluminum frame
10 double-shielded stainless steel bearings
High-strength solid brass gearing
Easily removable palming side plate
Rugged carbon composite drag system
Minn Kota Onboard Marine Battery Charger
Fast, precise charge
Automatic shut-off feature
Corrosion-resistant design
Rapala X-Rap Prop, XRPR11
Churns, spits, and gurgles at the twitch of a rod
First-rate finish, hooks, and action
Excels around grasslines and shallow cover
Counter-rotating blades for stabilization
Internal laser-etched scales
Rapala X-Rap Pop, XRP07
Arched body shape design
Loud fish attracting splash with every snap
Deep, cupped lip for bigger splashes
3D holographic eye
VMC black nickel treble hooks
Rapala Rippin' Rap
Tall, thin-bodied, lipless design
Hard vibrating, fluttering action
Designed for long casting
Textured scale, gill, and detailed fin
Extra large, deep-set 3D holographic eyes
Berkeley Havoc Craw Fatty
Big ribs and wide body
Maximum disturbance in the water
Thin, plastic body for flawless hook-ups
Berkeley Havoc Pit Boss, 4"
Perfect size to match most common forage
Short, compact body
Pack of 8
Berkeley Havoc Devil Spear
Segmented, spear-shaped tail
Streamlined body
Great for flipping, pitching, and punching
Berkley PowerBait Shaky Worm
Flat bottom for a lifelike, subtle gliding action
Bulbous tail floats to create more vibration
Designed for finesse fishing
Berkley PowerBait Crazy Legs Chigger Craw
Pinchers and legs flail and wiggle for max action
Segmented body may be cut to fit a skirt rig
Flutters with fast or slow movement
Berkley PowerBait Heavy Weight Sinkworm
built-in weights for long, easy casts
Ideal for open water or dead-stick fishing
Loaded with PowerBait attractant
Berkley Havoc The Deuce Double-Tail Grub
High-action, twin flapping
Creates movement even at slow retrieve speeds
Extended body cavity accommodates a large hook
Berkley NanoFil Uni-Filament Fishing Line, 1500 yds.
Monofilament feel; braid performance
Minimum diameter, maximum strength
Dyneema gel-spun polyethylene construction
Zero stretch for ultimate sensitivity
Zero memory virtually eliminates line tangles
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Berkley NanoFil Uni-Filament Fishing Line, 150 yds.
Monofilament feel; braid performance
Minimum diameter, maximum strength
Dyneema gel-spun polyethylene construction
Zero stretch for ultimate sensitivity
Zero memory virtually eliminates line tangles
Berkley PowerBait Power Tube
Molded-in tentacles for lively action
Hollow tube body can be filled with attractant
Solid tip head is designed for jigheads
Berkley Fireline Fused Crystal Fishing Line, 300-yd. Filler Spool...
Nearly invisible underwater
20% stronger
Casts easily, ties smoothly
Ultra-sensitive
Rapala X-Rap Walk
Profile moves with a unique side-to-side motion
Attracts a variety of freshwater and salwater fish
Flash Feather Teaser Tail for maximum attraction
Equipped with VMC SureSet treble hooks
Berkley Marker Buoy
Durable plastic construction
Easy-to-see bright orange color
Classic dumbbell shape
Includes 6 oz. anchor weight and 75 ft. of line
SpiderWire Super Mono EZ Fishing Line, Clear Blue
Extra strong
Easy to cast
220-yd. spool
Stren Original Monofilament Hi-Vis Gold Fishing Line
Superior knot and tensile strength
Tough and abrasion resistant
330-yd. spool
Stren Brute Strength Monofilament Line, Clear Blue Fluorescent
Extra strong
More flexible and easier to cast
330-yd. spool
Some manufacturers impose minimum advertised price restrictions. If we lower the price of an item to a certain level, we can only show you that price in the cart. If you change your mind about the item, simply remove it from your cart. The savings are worth a few extra clicks.
Stren Magnathin Monofilament Line, Walleye
Faster sinking
Improved lure action
330-yd. spool
Stren FluoroCast Fishing Line, Clear
Casts like a monofilament
Excellent knot and shock strength
High-density line runs deep
200-yd. spool
SpiderWire Stealth Braid Fishing Line, Moss Green
Teflon treated micro-fibers
Flies through guides for longer casts
Holds its color
125-yd. spool
Berkley Gulp! Catfish Dough
1.5" chunks provide effortless rigging
Disperses an intense scent and flavor combo
More durable than real livers
Eliminates mess
Berkley Gulp! Super Worm
Water-based, biodegradable formula
Lasts longer and performs better than live bait
Swims naturally on the fall with twitches and hops
Designed to look, feel, and taste alive
Berkley Gulp! Goby
Looks, feels, and swims like live bait
Soft, natural texture ensures that fish hold on
Detailed gill plates and fins for authentic look
Comes in a re-sealable jar for safe, easy storage
Berkley Gulp! Alive! Floating Jumbo Leech
Size, shape, and profile of a natural leech
Fluttering motions imitates wounded prey
Replaces live bait for more durability
Comes in a re-sealable jar for safe, easy storage
Rapala Shallow Shad Rap
Ideal for fishing skinny water
Can be cast, twitched, or slow trolled
Balsa wood construction
Shallow running lip keeps it at target depth
Equipped with VMC treble hooks
Rapala Skitter Prop
Maximum surface disturbance
Dives and rolls with a snap retrieve
Balsa wood body with stainless steel propellers
Equipped with VMC treble hooks
Berkley Gulp! Alive! Minnow Head
Water-based, biodegradable formula
More durable than real cut minnows
Comes in a re-sealable container for safe storage
Wiggly entrails create attention-grabbing motion
Berkley Gulp! Extruded Nightcrawlers
Imitates the natural curves of a nightcrawler
Durable, biodegradable, and long-lasting
Proven to bring in more fish than real, live bait
Berkley Gulp! Alive! Cricket
Targets any species that eats insects
Lifelike appendages flutter in the water
Long-lasting lure retains an authentic look feel
Berkley PowerBait Natural Scent Trout Bait
Potent and ultra-effective on freshwater gamefish
Proven to outperform real salmon eggs
Biodegradable formula slowly dissolves in water
Moldable dough for effortless rigging
Rapala Flat Rap, 2-1/2"
Flat sides designed for hard fishing
Triangle lip deflects obstacles for smooth action
Balsa wood construction
Hand-tuned and tank-tested
Equipped with VMC treble hooks