New! Berkley Gulp! Saltwater Mantis Shrimp, 3"; GSMSHR3
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Havoc Craw Fatty, 4"; HVMCF4
Fatter body for a bigger profile
Flip it, Texas-rig it, or put it on a jighead
4" in length
8 per pack
New! Berkley Gulp! Ripple Shad
Sleek profile with rippled sides
Lifelike body, color detail, and 3D red eyes
Realistic texture keeps fish locked on
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1
Lifelike detail mimics natural prey
Made from all-natural ingredients
Soft and durable
100% biodegradable
New! Berkley Gulp! Hellgramite, 1.5"; GHH1
Lifelike detail mimics natural prey
400 times more fish-attracting scent
Made from all-natural ingredients
100% biodegradable
New! Berkley Power Bait Thief, 4"; MPTF4
Long tentacles and claws create an enticing action
Powerbait formula makes fish hold on 18x longer
Available in a range of fish-catching colors
4" in length
8 per pack
New! Berkley Gulp! Killer Crawler, 3"; GKC3
More durable than a live nightcrawler
Performs well on Mustads slow death hook
Made from natural ingredients
400x more scent than regular plastic baits
100% biodegradable
New! Berkley Gulp! Saltwater Flatworm, 4"; GSFW4
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Gulp! Alive! Killer Crawler, 3"; GAPFKC3
More durable than a live nightcrawler
Performs well on Mustads slow death hook
Realistic texture keeps fish locked on
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Saltwater Shrimp, 3"; GSSHR3
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Havoc Swash Tube, 4"; HVMST4
Flatter (smashed) body for erratic motion
Facilitates easier hook penetration
Fatter tentacles increase water displacement
4" in length
6 per pack
New! Berkley Gulp! Floating Trout Worm, 2"; GHFFTW2
Imitates the features and action of small worms
Packaged in a tray to preserve the natural shape
Made from natural ingredients
100% biodegradable
New! Berkley Power Bait Twitchtail Minnow, 3"; MPTWTM3
Unique thin tail delivers a continuous action
Ideal for jigging or for dropshotting
3" in length
12 per pack
New! Berkley Gulp! Alive! Ripple Shad, 3"; GAPFRS3
Segmented body for vibration and swimming action
Lifelike body, color detail, and 3D red eyes
Rippled sides offer more scent dispersion
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Alive! Shrimp, 3"; GAPSHR3
Looks, smells, and even tastes like the real thing
20% more attractant than other lures
100% biodegradable
New! Berkley Havoc Sick Fish, 4"; HVMSF4
Anatomically correct fins and profile
Incredibly lifelike swimming action
4" in length
2 per pack
New! Berkley Gulp! Alive! Spinner Crawler, 7"; GAOFSC7
Specially made for trolling with a spinner harness
Strategically positioned bends and paddle tail
Made from natural ingredients
100% biodegradable
New! Berkley Gulp! Ripple Mullet, 3"; GSRM3
Looks, smells, and even tastes like the real thing
400 times more fish-attracting scent
100% biodegradable
New! Berkley Havoc Pit Boss, 4"; HVMPB4
Compact body gets in and out of cover easily
Sized to match the most common forage
4" in length
8 per pack
Made in the USA
Berkley Havoc Skeet Reese Slop Craw
Streamlined design for punching thick cover
Keel adds extra grab on the hook
Lifelike appendages come to life under the mats
Berkley Havoc Skeet Reese Wide Load, 5"
Designed for a variety of applications
Unique shape, appendages and big claws
Attracts attention from fish anywhere
Berkley Havoc Bottom Hopper
Rounded nose
Enlarged, thin tail
Extra action and vibration
Thin middle section for easy hooking
Berkley Havoc Lane's Grass Pig Swimbait
Specially designed body and tail
Precise soft plastic formulation
Produces an irresistible wiggle
Rigs in a variety of ways
Berkeley Havoc Craw Fatty
Big ribs and wide body
Maximum disturbance in the water
Thin, plastic body for flawless hook-ups
Berkeley Havoc Pit Boss, 4"
Perfect size to match most common forage
Short, compact body
Pack of 8
Berkeley Havoc Devil Spear
Segmented, spear-shaped tail
Streamlined body
Great for flipping, pitching, and punching
Berkley PowerBait Crazy Legs Chigger Craw
Pinchers and legs flail and wiggle for max action
Segmented body may be cut to fit a skirt rig
Flutters with fast or slow movement
Berkley PowerBait Heavy Weight Sinkworm
built-in weights for long, easy casts
Ideal for open water or dead-stick fishing
Loaded with PowerBait attractant
Berkley PowerBait Shaky Worm
Flat bottom for a lifelike, subtle gliding action
Bulbous tail floats to create more vibration
Designed for finesse fishing
Berkley Havoc The Deuce Double-Tail Grub
High-action, twin flapping
Creates movement even at slow retrieve speeds
Extended body cavity accommodates a large hook
Berkley NanoFil Uni-Filament Fishing Line, 1500 yds.
Monofilament feel; braid performance
Minimum diameter, maximum strength
Dyneema gel-spun polyethylene construction
Zero stretch for ultimate sensitivity
Zero memory virtually eliminates line tangles
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Berkley NanoFil Uni-Filament Fishing Line, 150 yds.
Monofilament feel; braid performance
Minimum diameter, maximum strength
Dyneema gel-spun polyethylene construction
Zero stretch for ultimate sensitivity
Zero memory virtually eliminates line tangles
Berkley PowerBait Power Tube
Molded-in tentacles for lively action
Hollow tube body can be filled with attractant
Solid tip head is designed for jigheads
Berkley Fireline Fused Crystal Fishing Line, 300-yd. Filler Spool...
Nearly invisible underwater
20% stronger
Casts easily, ties smoothly
Ultra-sensitive
Berkley Marker Buoy
Durable plastic construction
Easy-to-see bright orange color
Classic dumbbell shape
Includes 6 oz. anchor weight and 75 ft. of line
Berkley Gulp! Catfish Dough
1.5" chunks provide effortless rigging
Disperses an intense scent and flavor combo
More durable than real livers
Eliminates mess
Berkley Gulp! Super Worm
Water-based, biodegradable formula
Lasts longer and performs better than live bait
Swims naturally on the fall with twitches and hops
Designed to look, feel, and taste alive
Berkley Gulp! Alive! Floating Jumbo Leech
Size, shape, and profile of a natural leech
Fluttering motions imitates wounded prey
Replaces live bait for more durability
Comes in a re-sealable jar for safe, easy storage
Berkley Gulp! Extruded Nightcrawlers
Imitates the natural curves of a nightcrawler
Durable, biodegradable, and long-lasting
Proven to bring in more fish than real, live bait
Berkley Gulp! Minnow, 1"
Wiggles, darts,and quivers like a wounded baitfish
Scent dispersion provokes strikes from bass
Ideal for drop-shotting, drifting, or jigging
Water-based, biodegradable formula
Berkley Gulp! Earthworm
Targets bass, walleye, and trout
Designed to look and feel like natural bait
Proven to out-perform live bait
Comes in a re-sealable jar for safe, easy storage
Berkley Gulp! Corn
Durable, buoyant nuggets stay in the strike zone
Works best with a light egg hook
Comes in a re-sealable container for safe storage
Berkley PowerBait Crazy Legs Lizard
Unique profile with 10 legs for maximum action
Great for Texas or Carolina rigging
Can be used for skirted jigs or spinnerbaits
Berkley PowerBait Power Eggs Floating Magnum
Floating eggs offer a natural presentation
Connects to make egg sacs and loops
Biodegradable formula slowly dissolves in water
Berkley Gulp! Goby
Looks, feels, and swims like live bait
Soft, natural texture ensures that fish hold on
Detailed gill plates and fins for authentic look
Comes in a re-sealable jar for safe, easy storage
Berkley Gulp! Alive! Minnow Head
Water-based, biodegradable formula
More durable than real cut minnows
Comes in a re-sealable container for safe storage
Wiggly entrails create attention-grabbing motion
Berkley Gulp! Alive! Cricket
Targets any species that eats insects
Lifelike appendages flutter in the water
Long-lasting lure retains an authentic look feel
Berkley PowerBait Natural Scent Trout Bait
Potent and ultra-effective on freshwater gamefish
Proven to outperform real salmon eggs
Biodegradable formula slowly dissolves in water
Moldable dough for effortless rigging
Berkley Gulp! Floating Trout Worm
Lifelike features and fluttering action
Applies equally well to all fish
Suspends hook in the visible strike zone
Excellent alternative to natural worms
Berkley Gulp! Alive! Jigging Grub
Can be rigged to a head jig or bucktail
Curly tail offers natural, irresistible action
Comes in a re-sealable container for safe storage
Berkley Johnson Beetle Shad
Mimics the actions of a live, wounded baitfish
Proven effective on a variety of panfish
Vibrating tail quivers irresistibly in the water
Berkley Gulp! Alive! Crazy Legs Grub
Designed to look and feel like real fish forage
High-action, split-tail design for maximum motion
Comes in a re-sealable container for safe storage
Some manufacturers impose minimum advertised price restrictions. If we lower the price of an item to a certain level, we can only show you that price in the cart. If you change your mind about the item, simply remove it from your cart. The savings are worth a few extra clicks.
Berkley Gulp! Alive! Super Worm
Water-based, biodegradable formula
Lasts longer and performs better than live bait
Swims naturally on the fall with twitches and hops
Leaves a broad scent trail in the water
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Berkley Gulp! Leech
Size, shape, and profile of a natural leech
Fluttering motions imitates wounded prey
Replaces live bait for more durability
Berkley Gulp! Alive! Crawler
Perfect for jig or drop-shot
Fishes like a real crawler, but lasts much longer
Ideal for targeting walleye and bass
Some manufacturers impose minimum advertised price restrictions. If we lower the price of an item to a certain level, we can only show you that price in the cart. If you change your mind about the item, simply remove it from your cart. The savings are worth a few extra clicks.
Berkley Gulp! Floating Minnow
Floating, split-tail profile for lifelike action
Keeps bait off bottom and in strike zone
As durable as plastic, more effective than natural
Looks, feels, and tastes like live bait
Berkley Gulp! Alive! Goby
Looks, feels, and swims like live bait
Soft, natural texture ensures that fish hold on
Detailed gill plates and fins for authentic look
Comes in a re-sealable jar for safe, easy storage
Some manufacturers impose minimum advertised price restrictions. If we lower the price of an item to a certain level, we can only show you that price in the cart. If you change your mind about the item, simply remove it from your cart. The savings are worth a few extra clicks.
Berkley Gulp! Fish Fry
Looks, feels, and tastes like live bait!
Durable, soft, and supple
Lifelike profile; potent scent and flavor
Berkley PowerBait Kicker Frog
True-to-life colors and natural-looking eyes
Unique legs create an enticing kicking action
Ideal for targeting bass and walleye
Soft plastic body is extremely durable
Pre-rigged with an extra-sharp 4/0 wide gap hook
Berkley Gulp! Crawler
Perfect for jig or drop-shot
Fishes like a real crawler, but lasts much longer
Ideal for targeting walleye and bass
Berkley PowerBait Double Tail Grub
Targets trophy fish such as bass, pike, and trout
Ideal for finesse on slow-moving jigs
Adds vibration to your favorite swimming jig
Berkley Gulp! Catfish Chunks
Looks and feels like natural bait
Stays on the hook longer
More durable than real livers
Eliminates mess
Berkley PowerBait Glitter Trout Bait
Moldable dough for easy, no-mess rigging
Eye-catching colors trigger strikes from gamefish
Biodegradable formula slowly dissolves in water
Berkley PowerBait Crappie Sparkle Nibbles
Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water
Berkley PowerBait Micro Power Wigglers
Textured, soft plastic construction
Longer lasting and easier to store than live bait
Biodegradable formula slowly dissolves in water
Berkley Gulp! Maggot
Packed with Gulp! scent and flavor formula
Best when gobbed on a straight-shank hook
Comes in a re-sealable container for safe storage
Berkley Gulp! Alive! Fish Fry
Looks, feels, and tastes like live bait!
Durable, soft, and supple
Lifelike profile; potent scent and flavor
Berkley Silver Minnow
Works well in fresh and saltwater
Can be fished in heavy plant cover w/o snagging
Plated with silver or gold for a bright flash
Hand-soldered hook with a no-twist eye
Berkley Gulp! Trout Dough
Disperses an instense scent and flavor combo
Moldable and easy to use for effortless rigging
Suspends hook off the bottom in the strike zone
Berkley PowerBait Power Lizard
Bulky, lifelike salamander profile
Great for Texas or Carolina rigging
Fluttering action on the drop
Berkley PowerBait 6" Finesse Worm Hand Pour
Hand-poured soft plastic bait in attractive colors
Imitates the natural variations in live worms
Designed for drop-shotting in clear water
Berkley PowerBait Power Honey Worm
Emulates the larva stage of an insects life
Longer-lasting than real honey worms
Realistic profile
Great for ice fishing or open water bobbing
Berkley PowerBait Chroma-Glow Crappie Nibbles
Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water
Berkley PowerBait Biodegradable Trout Bait
Moldable dough for effortless rigging
Eye-catching colors for underwater visibility
Biodegradable formula slowly dissolves in water
Berkley PowerBait Slug
Darting, erratic action imitates injured baitfish
Split-belly slot ensures easy rigging
Can be rigged weedless
Berkley PowerBait Ribbontail Grub
Tapered body and ribbontail design
Can be fished as a jig or as spinnerbait
Perfect for light wire hooks
Maximum holding power and swimming action
Berkley PowerBait Power Nightcrawler
Imitates the texture and taste of natural bait
Scent and flavor formula entices fish to hold on
Great for trolling spinner rigs
Best when fished wacky-style or on a small jighead
Berkley PowerBait Micro Power Nymph
Molded-in tentacles for lively action
Perfectly sized for smaller hooks and lures
Great for light rigging and finesse presentation
Outperforms live bait
Berkley PowerBait Power Floating Trout Worm
Lively action and small profile
Lifelike presentation attracts even wary gamefish
Loaded with PowerBait attractant
Berkley Gulp! Waxies
Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage
Berkley PowerBait Catfish Bait Chunks
Pre-formed dough nuggets for easy rigging
Potent PowerBait formula for maximum attraction
Hold firm on the hook for long-lasting performance
Berkley PowerBait Chigger Craw
Pinchers and legs flail and wiggle for max action
Segmented body may be cut to fit a skirt rig
Flutters with fast or slow movement
Berkley PowerBait Power Worm
Unique sickletail design for natural motion
Soft, but firm texture is irresistible to fish
Great for flipping and pitching
Berkley Gulp! Alive! Waxies
Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage
Berkley PowerBait Ripple Shad
Maximum disturbance on fall and retrieve
Thick head for easy rigging
Paddle tail for increased vibration
Lifelike details, 3-D eyes, and attractive colors
Berkley FireLine Braid Fishing Line, 15 - 80-lb. Test
110 yds.
15 - 80-lb. test
Moss Green
Berkley Johnson Beetle Critter
Mimics the actions of a live, wounded baitfish
Designed to look and feel like natural bait
Wiggly legs and split tail generate vibration
Berkley Johnson Beetle Grub
Mimics the actions of a live, wounded baitfish
Proven effective on a variety of panfish
Designed to look and feel like real, live bait
Berkley Flicker Shad Crankbait
Size, profile, and dive depth imitate real shad
Mimics the actions of a wounded baitfish
Black nickel treble hooks for more positive sets
Proven fish-attracting color combinations
Berkley PowerBait Biodegradable Power Nuggets
Moldable dough for easy, no-mess rigging
Eye-catching colors trigger strikes from gamefish
Biodegradable formula slowly dissolves in water
Berkley Big Game Trilene Monofilament Fishing Line, 1/4-lb. Spool...
Abrasion-resistant formula
Works well in both freshwater and saltwater
Reduces friction; maintains shock absorption
1/4-lb. spool
Berkley Trilene 100% Fluorocarbon Professional Grade Fishing Line...
Practically invisible in water
PVDF formula specially processed for strength
Low memory and stretch for better cast hooksets
Extremely sensitive and limp for easy handling
Abrasion resistant
Some manufacturers impose minimum advertised price restrictions. If we lower the price of an item to a certain level, we can only show you that price in the cart. If you change your mind about the item, simply remove it from your cart. The savings are worth a few extra clicks.
Berkley Fireline Fused Original Fishing Line, 125-yd. Filler ...
Smooth finish for fast, long casts
Engineered with thermal fusion technology
Thinner, stronger, and more sensitive than mono
Maximum power, lure actions, and presentations
Nearly invisible under water
Berkley AMP Casting Rods
Increased sensitivity
X-Posed reel seats and split-grip cork handles
Armadilo Hide Finish
Berkley AMP Spinning Rods
Increased sensitivity
X-Posed reel seats and split-grip cork handles
Armadilo Hide Finish
Berkley GLOWSTIK Spinning Rod
E-glass technology
Lighted-blank design
Affords great bite detection at night
Berkley GLOWSTIK Casting Rods
E-glass technology
Lighted-blank design
Affords great bite detection at night
Berkley PowerBait Minnow
Slender baitfish profile with a split-tail design
Creates subtle, yet appealing action
Ideal for bass, walleye, trout, and crappie
PowerBait flavor scent keeps fish hanging on!
Pack of 12
Berkley PowerBait Heavyweight Thump Worm
Bait scent dispersed into water
Maximum thump from paddle tail
HeavyWeight material for weightless rigging
Pack of 5
Berkley PowerBait Chigger Toad
Generates maximum topwater disturbance
Soft body convenient hook slit for easy rigging
Flavor scent causes fish to hold on longer
Six smaller crazy legs provide extra action
Fishes in open water or emergent vegetation