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Natural WildEye color patterns and shapes

Holographic 3-D WildEye

Life-like swimming action

Holographic swimmin flash foil

Tough, yet soft outer body

Great swim jig trailer

Can be fished sideways without spinning on fall

Natural gliding action on the fall

3 ridges are molded into the flat side of the body

Can be fished with a Extra Wide Gap worm hook

Unmatched sound, vibration, and visual appeal

Swims with the erratic motion of a wounded fish

Hex blade also serves as a weed-guard

Crankbait action, jig profile, spinnerbait flash

Great for fishing heavy cover

Unmatched sound, vibration, and visual appeal

Crankbait action, jig profile, spinnerbait flash

Swims with the erratic motion of a wounded fish

Includes one hook and one matching minnow trailer

G600 Jitterbug (2-1/2", 3/8 oz) in Black

G760 Hula Popper (2", 3/8 oz) in Coach Dog

G600 Jitterbug (2-1/2", 3/8 oz) in Frog/ White

B04A Bomber A (2-1/8", 1/4 oz) in Creek Craw

B04A Bomber A (2-1/8", 1/4 oz) in Foxy Shad

B04A Bomber A (2-1/8", 1/4 oz) in Moss Black Craw

Tall, thin-bodied, lipless design

Hard vibrating, fluttering action

Designed for long casting

Textured scale, gill, and detailed fin

Extra large, deep-set 3D holographic eyes

Churns, spits, and gurgles at the twitch of a rod

First-rate finish, hooks, and action

Excels around grasslines and shallow cover

Counter-rotating blades for stabilization

Internal laser-etched scales

Performance through weeds, brush, and timber

Holographic Baitfish-Image shad body

Weedless, bladed wire form

Hyperactive paddletail

Ringed body, pulsating skirt, and 2 large pinchers

Release bubbles to create natural breathing action

Pulsating skirt flutters in the water

Pinchers imitate the defensive stance of crawfish

Impregnated with garlic and salt flavor

Produces sounds akin to panicked, fleeing baitfish

Produce smooth "walk-the-dog" retrieves

Dart and zigzag like confused prey

Sound chamber houses 10 tungsten BBs

Equipped w/sharp Mustad Triple Grip treble hooks

Segmented, spear-shaped tail

Streamlined body

Great for flipping, pitching, and punching

Created for finesse presentation or power fishing

64-strand Thick and Thin silicone skirt

Premium painted head with hard coat finish

Realistic red eye gives fish a target point

Equipped with a weedguard and light wire hook

FishScale blades create vibration and flash

Holographic FlirtSkirt for maximum visual appeal

Hex-pattern blades provide eye-catching flashes

Stainless steel frame, brass beads, beefy clevises

Equipped with VMC bone-crushing #7/0 treble hooks

Wide, seductive wobble and semi-roll

Paddle shape and buoyant body

Fishes easily through cover

Equipped with a pair of XCalibur Tx3 treble hooks

High-action, twin flapping

Creates movement even at slow retrieve speeds

Extended body cavity accommodates a large hook

Shallow-running profile moves with a lazy wobble

Versatile design can be cast or trolled

For use with spinning, spincasting and baitcasting

Sitts still when not on the retrieve

Churns the surface like a buzzbait when reeled

Smoothly spinning rear legs create disturbance

Semi-weedless rear hooks slip through cover

Hard plastic body

Classic, handcrafted wood design

Surface-churning propellers cause commotion

Fishes best with a stop-and-go ripping motion

Assorted hooks, weights, beads, and swivels

Everything you need to begin fishing like a pro

Includes an 8-page pamphlet with easy instructions

Provides maximum vibration for nighttime fishing

Deep-cup, black nickel Colorado blade

Proven fish-catching color combinations

Assorted lures target a variety of gamefish

Well-constructed and durable

Includes topwater, poppers, and cranks

Easy-to-follow instructions on package

Durable, plastic body with a lifelike feel

Perfect for serious big bass fishing

Special combination of vinyl, oils, and pigments

Planes quickly and runs true right out of the pack

Clacker attacks the blade for underwater commotion

Hard-coat paint, 3D red eyes, and flared gills

55-strand Bio-Flex silicone skirt

Ultra-sharp Mustad single hook

Lifelike swimming action replicates a real minnow

Molded-in lip design for strength and true running

Designed for long casting

Ideal for bass, walleye, pike, trout, and more

Soft plastic body with a genuine feel

Kicking legs create an intense swimming action

Weedless hook lets you fish through thick cover

Blood-red Lip-Stick hook

Tantalizing teaser tail

Sparkling "crystal flash" tinsel

Iridescent fish-scale sheen

Designed specifically for soft plastics

Equipped with Wedgehead and V-Lock system

Swims through tough cover

Swims top, shallow, or deep water columns

One per pack

Features swimming paddle-tail

Great for schooling bass or locating fish

Salty scent attracts bass

Durable, super-soft, and plump

High-commotion claws

Holographic swimmin flash foil

Holographic WildEye

1 jig head, 3 soft body tails

Replaceable swim shad bodies

Holographic willow leaf blade

Durable plastic profile for more cast distance

Neutral buoyancy for suspended action

Cadence-type rattle matches swimming action

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Pops, spits, darts, and chugs with every twitch

Madflash foil pattern for maximum light reflection

Loud, single-ball rattle

Teaser tail hook for extra flair in the water

Streamlined profile for maximum casting distance

Large internal rattle for lots of motion and sound

Flashy finish and 3D, holographic eyes

Ideal for targeting freshwater trophy gamefish

Equipped with VMC treble hooks

Floating eggs offer a natural presentation

Connects to make egg sacs and loops

Biodegradable formula slowly dissolves in water

Aerodynamic shape with internal MaxCast mechanism

Moves with the classic "wounded minnow" wobble

Laser-engraved scales for an authentic look

Tungsten balls for balance and accurate casting

Equipped with VMC Spark Point treble hooks

Maximum surface disturbance

Dives and rolls with a snap retrieve

Balsa wood body with stainless steel propellers

Equipped with VMC treble hooks

Tight wounded-minnow action

Dynamic tail-kick

UV Bright finish

Nickel VMC Barbarian hooks

Slow-sinking profile with "wounded bait" action

Holographic, hard-body core with polycarbonate lip

Soft shell feels like live bait!

Shallow lip dives from 6 - 7 deep

Attention-grabbing rattle

Integrate lead head; soft plastic body

Curly tail enhances underwater action

Holographic flash foil for high visibility

Durable construction withstands aggressive strikes

Pronounced, fish-attracting wobble

Original erratic diving action

External scale pattern

Holographic insert

Holographic eye

True-to-life colors and natural-looking eyes

Unique legs create an enticing kicking action

Ideal for targeting bass and walleye

Soft plastic body is extremely durable

Pre-rigged with an extra-sharp 4/0 wide gap hook

Large claws for maximum water disturbance

Hollow-body design can hold rattles or extra scent

Pre-loaded with salt, anise, and pork fat

Solid plastic butt end keeps lure in place on hook

Can be fished a variety of ways

Targets trophy fish such as bass, pike, and trout

Ideal for finesse on slow-moving jigs

Adds vibration to your favorite swimming jig

Tapered body and ribbontail design

Can be fished as a jig or as spinnerbait

Perfect for light wire hooks

Maximum holding power and swimming action

Provokes more strikes than other leading soft bait

Perfectly sized for smaller hooks and lures

Long-lasting bait dissolves slowly in water

Moldable dough for effortless rigging

Eye-catching colors for underwater visibility

Biodegradable formula slowly dissolves in water

Molded-in tentacles for lively action

Perfectly sized for smaller hooks and lures

Great for light rigging and finesse presentation

Outperforms live bait

Looks and feels like natural bait

Stays on the hook longer

More durable than real livers

Eliminates mess

Lively action and small profile

Lifelike presentation attracts even wary gamefish

Loaded with PowerBait attractant