New! Abu Garcia Revo Inshore Spinning Reel, REVO INS40
Ultra-light NanoShield body is as strong as metal
One-piece gear box design for precise alignment
Eight-bearing system for smooth performance
Sealed Carbon Matrix drag for amooth drag
Everlast ball system for improved durability
New! Humminbird 788ci HD Combo GPS Chartplotter/Fishfinder System...
5" color screen with unbeatable clarity
DualBeam PLUS with SwitchFire
GPS w/ContourXD mapping
New! Rapala Scatter Rap Minnow, 4-3/8"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Rapala Scatter Rap Shad, 2-3/4"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Rapala Scatter Rap Crank, 2"
Balsa body perfectly mimics a spooked baitfish
Scatter Lip Bill
Aggressive sweeping action under waters surface
Can be cast or trolled
New! Lew's Tournament MG Speed Spool Baitcast Reel
One-piece diecast aluminum frame
Sturdy graphite side covers
Easily removable palming side plate
Deep, machine forged and anodized aluminum spools
Anodized aluminum "power crank" 95MM reel handle
New! Abu Garcia Vendetta Series Casting Rod
30 Ton graphite for a lightweight balanced design
One piece aluminum screw down hood
High density EVA gives greater durability
Stainless steel guides with Zirconium inserts
Abu designed extreme exposure reel seat
New! Lew's Laser MG Speed Spool Baitcast Combo, LS1HMGA70MH; 7'0...
One-piece rigid graphite composite frame
Lightweifght graphite sideplates
Double anodized, 12-hole drilled spool
One-piece IM6 graphite medium heavy action rod
Split grip cork handle design
Fenwick Elite Tech River Runner Rod
Hidden handle design with TAC inlays
High modulus graphite with titanium frame guides
Soft actions and fast tapers
Fenwick Elite Tech Smallmouth Series Spinning Rod
Titanium frame guides with Zirconium inserts
High modulus graphite blank
Outstanding control with minimum weight
TAC inlay reel seat
Berkley Havoc Lane's Grass Pig Swimbait
Specially designed body and tail
Precise soft plastic formulation
Produces an irresistible wiggle
Rigs in a variety of ways
Pflueger Supreme Spinning Reel
Anodized, machined-aluminum spool and sideplate
Sure-Click bail
Anti-twist titanium line roller evenly lays line
Converts from right- to left-hand retrieve
Machined aluminum handle with soft touch knob
Abu Garcia Revo MGX Casting Reel
One-piece X-Mag alloy frame
C6 Carbon Sideplates
Infinitely Variable Centrifugal Brake System
28 levels of external adjustment
Infini II Spool for extended castability
Lew's Speed Spool Baitcast Reel
One-piece die cast aluminum frame
Machine forged and anodized aluminum spool
High-strength solid brass gearing
ZeroReverse one-way clutch bearing
Lightweight graphite side plates
Lew's Laser MG Speed Spool Baitcast Reel
One-piece lightweight graphite composite frame
8 premium double shielded stainless steel bearings
Zero-Reverse one-way steel clutch bearing
Die-cast, 12-hole, aluminum drilled anodized spool
Removable graphite palming side plate
Lew's Tournament MG Baitcast Reel
Audible click adjustment for precise settings
External lube port for easy access
One-piece die-cast Aluminum Frame
Rulon Drag System
Custom paddle handle knobs
Lew's Tournament Pro Speed Spool Baitcast Reel
One-piece die cast aluminum frame
11 double-shielded stainless steel bearings
External-adjust Multi-Setting Brake cast control
Right-side spool tension adjustment
Rugged carbon composite drag system
Lew's Tournament Speed Spool Baitcast Reel
One-piece die-cast aluminum frame
10 double-shielded stainless steel bearings
High-strength solid brass gearing
Easily removable palming side plate
Rugged carbon composite drag system
Rapala Rippin' Rap
Tall, thin-bodied, lipless design
Hard vibrating, fluttering action
Designed for long casting
Textured scale, gill, and detailed fin
Extra large, deep-set 3D holographic eyes
Rapala X-Rap Pop, XRP07
Arched body shape design
Loud fish attracting splash with every snap
Deep, cupped lip for bigger splashes
3D holographic eye
VMC black nickel treble hooks
Rapala X-Rap Prop, XRPR11
Churns, spits, and gurgles at the twitch of a rod
First-rate finish, hooks, and action
Excels around grasslines and shallow cover
Counter-rotating blades for stabilization
Internal laser-etched scales
Berkeley Havoc Craw Fatty
Big ribs and wide body
Maximum disturbance in the water
Thin, plastic body for flawless hook-ups
Berkeley Havoc Devil Spear
Segmented, spear-shaped tail
Streamlined body
Great for flipping, pitching, and punching
Berkeley Havoc Pit Boss, 4"
Perfect size to match most common forage
Short, compact body
Pack of 8
Berkley PowerBait Shaky Worm
Flat bottom for a lifelike, subtle gliding action
Bulbous tail floats to create more vibration
Designed for finesse fishing
Berkley PowerBait Crazy Legs Chigger Craw
Pinchers and legs flail and wiggle for max action
Segmented body may be cut to fit a skirt rig
Flutters with fast or slow movement
Berkley Havoc The Deuce Double-Tail Grub
High-action, twin flapping
Creates movement even at slow retrieve speeds
Extended body cavity accommodates a large hook
Berkley NanoFil Uni-Filament Fishing Line, 150 yds.
Monofilament feel; braid performance
Minimum diameter, maximum strength
Dyneema gel-spun polyethylene construction
Zero stretch for ultimate sensitivity
Zero memory virtually eliminates line tangles
Berkley PowerBait Power Tube
Molded-in tentacles for lively action
Hollow tube body can be filled with attractant
Solid tip head is designed for jigheads
Rapala X-Rap Walk
Profile moves with a unique side-to-side motion
Attracts a variety of freshwater and salwater fish
Flash Feather Teaser Tail for maximum attraction
Equipped with VMC SureSet treble hooks
Berkley Fireline Fused Crystal Fishing Line, 300-yd. Filler Spool...
Nearly invisible underwater
20% stronger
Casts easily, ties smoothly
Ultra-sensitive
Berkley Marker Buoy
Durable plastic construction
Easy-to-see bright orange color
Classic dumbbell shape
Includes 6 oz. anchor weight and 75 ft. of line
SpiderWire Super Mono EZ Fishing Line, Clear Blue
Extra strong
Easy to cast
220-yd. spool
Stren Original Monofilament Hi-Vis Gold Fishing Line
Superior knot and tensile strength
Tough and abrasion resistant
330-yd. spool
Stren Magnathin Monofilament Line, Walleye
Faster sinking
Improved lure action
330-yd. spool
Berkley Gulp! Earthworm
Targets bass, walleye, and trout
Designed to look and feel like natural bait
Proven to out-perform live bait
Comes in a re-sealable jar for safe, easy storage
Rapala Shad Rap RS
Durable plastic profile for more cast distance
Neutral buoyancy for suspended action
Cadence-type rattle matches swimming action
Hand-tuned and tank-tested
Equipped with VMC treble hooks
Rapala MaxRap
Aerodynamic shape with internal MaxCast mechanism
Moves with the classic "wounded minnow" wobble
Laser-engraved scales for an authentic look
Tungsten balls for balance and accurate casting
Equipped with VMC Spark Point treble hooks
Berkley Johnson Beetle Shad
Mimics the actions of a live, wounded baitfish
Proven effective on a variety of panfish
Vibrating tail quivers irresistibly in the water
Rapala Shallow Shad Rap
Ideal for fishing skinny water
Can be cast, twitched, or slow trolled
Balsa wood construction
Shallow running lip keeps it at target depth
Equipped with VMC treble hooks
Berkley Gulp! Alive! Floating Jumbo Leech
Size, shape, and profile of a natural leech
Fluttering motions imitates wounded prey
Replaces live bait for more durability
Comes in a re-sealable jar for safe, easy storage
Berkley Gulp! Minnow, 1"
Wiggles, darts,and quivers like a wounded baitfish
Scent dispersion provokes strikes from bass
Ideal for drop-shotting, drifting, or jigging
Water-based, biodegradable formula
Rapala Skitter Prop
Maximum surface disturbance
Dives and rolls with a snap retrieve
Balsa wood body with stainless steel propellers
Equipped with VMC treble hooks
Berkley Gulp! Goby
Looks, feels, and swims like live bait
Soft, natural texture ensures that fish hold on
Detailed gill plates and fins for authentic look
Comes in a re-sealable jar for safe, easy storage
Berkley PowerBait Natural Scent Trout Bait
Potent and ultra-effective on freshwater gamefish
Proven to outperform real salmon eggs
Biodegradable formula slowly dissolves in water
Moldable dough for effortless rigging
Berkley PowerBait Power Eggs Floating Magnum
Floating eggs offer a natural presentation
Connects to make egg sacs and loops
Biodegradable formula slowly dissolves in water
Rapala Skitter Walk
Streamlined profile for maximum casting distance
Large internal rattle for lots of motion and sound
Flashy finish and 3D, holographic eyes
Ideal for targeting freshwater trophy gamefish
Equipped with VMC treble hooks
Berkley Gulp! Floating Minnow
Floating, split-tail profile for lifelike action
Keeps bait off bottom and in strike zone
As durable as plastic, more effective than natural
Looks, feels, and tastes like live bait
Berkley PowerBait Kicker Frog
True-to-life colors and natural-looking eyes
Unique legs create an enticing kicking action
Ideal for targeting bass and walleye
Soft plastic body is extremely durable
Pre-rigged with an extra-sharp 4/0 wide gap hook
Berkley Gulp! Crawler
Perfect for jig or drop-shot
Fishes like a real crawler, but lasts much longer
Ideal for targeting walleye and bass
Berkley PowerBait Double Tail Grub
Targets trophy fish such as bass, pike, and trout
Ideal for finesse on slow-moving jigs
Adds vibration to your favorite swimming jig
Berkley PowerBait Glitter Trout Bait
Moldable dough for easy, no-mess rigging
Eye-catching colors trigger strikes from gamefish
Biodegradable formula slowly dissolves in water
Berkley Gulp! Catfish Chunks
Looks and feels like natural bait
Stays on the hook longer
More durable than real livers
Eliminates mess
Berkley Gulp! Maggot
Packed with Gulp! scent and flavor formula
Best when gobbed on a straight-shank hook
Comes in a re-sealable container for safe storage
Rapala Glass Shad Rap
Looks natural when fished in bright or low light
Adapts to current conditions to fool wary fish
3D holographic eyes complete its authentic look
Hand-tuned and tank-tested
Equipped with VMC treble hooks
Berkley PowerBait Power Honey Worm
Emulates the larva stage of an insects life
Longer-lasting than real honey worms
Realistic profile
Great for ice fishing or open water bobbing
Berkley PowerBait Crappie Sparkle Nibbles
Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water
Berkley PowerBait Power Lizard
Bulky, lifelike salamander profile
Great for Texas or Carolina rigging
Fluttering action on the drop
Berkley PowerBait Ribbontail Grub
Tapered body and ribbontail design
Can be fished as a jig or as spinnerbait
Perfect for light wire hooks
Maximum holding power and swimming action
Rapala Flat Rap
Flat sides designed for hard fishing
Triangle lip deflects obstacles for smooth action
Balsa wood construction
Hand-tuned and tank-tested
Equipped with VMC treble hooks
Rapala Rattlin' Rapala
Sound chamber is loaded with BBs for a loud rattle
Can be fished with a fast or slow retrieve
Can be jigged without hook fouling
Excellent sinking and swimming action
Equipped with VMC treble hooks
Berkley PowerBait Chroma-Glow Crappie Nibbles
Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water
Berkley Gulp! Alive! Fish Fry
Looks, feels, and tastes like live bait!
Durable, soft, and supple
Lifelike profile; potent scent and flavor
Berkley Gulp! Trout Dough
Disperses an instense scent and flavor combo
Moldable and easy to use for effortless rigging
Suspends hook off the bottom in the strike zone
Berkley PowerBait Power Nightcrawler
Imitates the texture and taste of natural bait
Scent and flavor formula entices fish to hold on
Great for trolling spinner rigs
Best when fished wacky-style or on a small jighead
Berkley PowerBait Biodegradable Trout Bait
Moldable dough for effortless rigging
Eye-catching colors for underwater visibility
Biodegradable formula slowly dissolves in water
Berkley PowerBait Micro Power Nymph
Molded-in tentacles for lively action
Perfectly sized for smaller hooks and lures
Great for light rigging and finesse presentation
Outperforms live bait
Berkley PowerBait 6" Finesse Worm Hand Pour
Hand-poured soft plastic bait in attractive colors
Imitates the natural variations in live worms
Designed for drop-shotting in clear water
Berkley PowerBait Power Floating Trout Worm
Lively action and small profile
Lifelike presentation attracts even wary gamefish
Loaded with PowerBait attractant
Berkley Gulp! Alive! Waxies
Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage
Berkley PowerBait Chigger Craw
Pinchers and legs flail and wiggle for max action
Segmented body may be cut to fit a skirt rig
Flutters with fast or slow movement
Berkley PowerBait Power Worm
Unique sickletail design for natural motion
Soft, but firm texture is irresistible to fish
Great for flipping and pitching
Berkley PowerBait Catfish Bait Chunks
Pre-formed dough nuggets for easy rigging
Potent PowerBait formula for maximum attraction
Hold firm on the hook for long-lasting performance
Berkley Gulp! Waxies
Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage
Berkley PowerBait Ripple Shad
Maximum disturbance on fall and retrieve
Thick head for easy rigging
Paddle tail for increased vibration
Lifelike details, 3-D eyes, and attractive colors
Berkley FireLine Braid Fishing Line, 15 - 80-lb. Test
110 yds.
15 - 80-lb. test
Moss Green
Abu Garcia Revo Premier Baitcasting Reel
9 Stainless Steel HPCR Ball Bearings
Compact Bent-handle and Star
Flat EVA Knobs
Aircraft Grade Aluminum Spool
Infini Brake Design for Precise Cast Control
Berkley PowerBait Biodegradable Power Nuggets
Moldable dough for easy, no-mess rigging
Eye-catching colors trigger strikes from gamefish
Biodegradable formula slowly dissolves in water
Berkley Johnson Beetle Grub
Mimics the actions of a live, wounded baitfish
Proven effective on a variety of panfish
Designed to look and feel like real, live bait
Berkley Johnson Beetle Critter
Mimics the actions of a live, wounded baitfish
Designed to look and feel like natural bait
Wiggly legs and split tail generate vibration
Berkley Flicker Shad Crankbait
Size, profile, and dive depth imitate real shad
Mimics the actions of a wounded baitfish
Black nickel treble hooks for more positive sets
Proven fish-attracting color combinations
Berkley Trilene 100% Fluorocarbon Professional Grade Fishing Line...
Practically invisible in water
PVDF formula specially processed for strength
Low memory and stretch for better cast hooksets
Extremely sensitive and limp for easy handling
Abrasion resistant
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Berkley Fireline Fused Original Fishing Line, 125-yd. Filler ...
Smooth finish for fast, long casts
Engineered with thermal fusion technology
Thinner, stronger, and more sensitive than mono
Maximum power, lure actions, and presentations
Nearly invisible under water
Berkley Big Game Trilene Monofilament Fishing Line, 1/4-lb. Spool...
Abrasion-resistant formula
Works well in both freshwater and saltwater
Reduces friction; maintains shock absorption
1/4-lb. spool
Humminbird 597ci HD DI GPS/Fishfinder Combo
High resolution (640 x 640) 5" 256-color display
Internal precision GPS antenna
UniMap cartography is built in
DualBeam PLUS sonar for detail and wide coverage
Down Imaging and Switchfire sonar technology
Minn Kota Digital Onboard Charger
Faster charging times in high temperatures
Short circuit protection
Waterproof and shock-resistant construction
Penn Sargus 5000 Spinning Reel
Full metal body and sideplate
5 stainless steel ball bearings
Infinite anti-reverse
Machined anodized aluminum handle
Techno-balanced rotor gives smooth retrieves
Penn Battle Spinning Reel
Full metal body and sideplate
Machined and anodized aluminum spool
6 sealed stainless steel ball bearings
Infinite anti-reverse
Techno-balanced rotor gives smooth retrieves
Abu Garcia Veritas Spinning Rods
30-ton graphite construction
Extreme exposure reel seats
Titanium alloy guides with SiC inserts
Berkley AMP Spinning Rods
Increased sensitivity
X-Posed reel seats and split-grip cork handles
Armadilo Hide Finish
Berkley AMP Casting Rods
Increased sensitivity
X-Posed reel seats and split-grip cork handles
Armadilo Hide Finish
Berkley GLOWSTIK Casting Rods
E-glass technology
Lighted-blank design
Affords great bite detection at night
Berkley GLOWSTIK Spinning Rod
E-glass technology
Lighted-blank design
Affords great bite detection at night
Penn Fierce Spinning Reels
Infinite Anti-Reverse
Techno-balanced rotor
Full metal body and sideplates
Berkley Hellgramite Gulp!
Freshwater and saltwater shapes and colors
Lifelike detail imitates natural prey
Ideal for multiple rigging options
Pack of 12
Rapala Crankin' Rap
Produces a loud rattle and natural wobbling
Running depth is displayed on lures lip
Designed to target specific depth zones
Ideal for casting or trolling
Rapala Clackin' Minnow
Slow-sinking minnow profile with "wounded" action
Signature Clackin Cadence Rattle
VMC SureSet flash feather teaser tail
Ideal for casting or trolling
Hand-tuned and tank-tested
Rapala Clackin' Crank
Shad body profile with depth-specific lip design
Slow-rising with hard vibrating aggressive action
X-style finish
Ideal for casting or trolling
Hand-tuned and tank-tested
Berkley PowerBait Minnow
Slender baitfish profile with a split-tail design
Creates subtle, yet appealing action
Ideal for bass, walleye, trout, and crappie
PowerBait flavor scent keeps fish hanging on!
Pack of 12
Berkley PowerBait Heavyweight Thump Worm
Bait scent dispersed into water
Maximum thump from paddle tail
HeavyWeight material for weightless rigging
Pack of 5