Rapala

Balsa body perfectly mimics a spooked baitfish

Scatter Lip Bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Balsa body perfectly mimics a spooked baitfish

Scatter Lip bill

Aggressive sweeping action under waters surface

Can be cast or trolled

Churns, spits, and gurgles at the twitch of a rod

First-rate finish, hooks, and action

Excels around grasslines and shallow cover

Counter-rotating blades for stabilization

Internal laser-etched scales

Arched body shape design

Loud fish attracting splash with every snap

Deep, cupped lip for bigger splashes

3D holographic eye

VMC black nickel treble hooks

Flat sides designed for hard fishing

Triangle lip deflects obstacles for smooth action

Balsa wood construction

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Streamlined profile for maximum casting distance

Large internal rattle for lots of motion and sound

Flashy finish and 3D, holographic eyes

Ideal for targeting freshwater trophy gamefish

Equipped with VMC treble hooks

Durable plastic profile for more cast distance

Neutral buoyancy for suspended action

Cadence-type rattle matches swimming action

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Maximum surface disturbance

Dives and rolls with a snap retrieve

Balsa wood body with stainless steel propellers

Equipped with VMC treble hooks

Looks natural when fished in bright or low light

Adapts to current conditions to fool wary fish

3D holographic eyes complete its authentic look

Hand-tuned and tank-tested

Equipped with VMC treble hooks

Slow-sinking minnow profile with "wounded" action

Signature Clackin Cadence Rattle

VMC SureSet flash feather teaser tail

Ideal for casting or trolling

Hand-tuned and tank-tested

Balsa wood construction for buoyancy and control

Triangle-lip design with flat sides

Designed to dive to and hold at its target depth

Equipped with VMC black nickel treble hooks

Available in minnow and shad profiles

Brings noise and motion to the top 3 of the water

Classic shad shape with dressed rear

Irresistible rattle and Slashbait swimming action

Internal long-cast system

Equipped with VMC treble hooks

Broken back design and classic minnow profile

Baitfish-in-distress behavior commands attention

Can be fished from top to bottom

Hand-tuned and tank-tested

Runs from top water to 14 deep

2-3/4" long

5/16 oz. weight

1" long

1/16 oz. weight

Closely resembles baitfish from around the world

Casts like a bullet and works at a range of depths

Equally effective when cast or trolled

Natural profile with classic wobble action

Hand-tuned and tank-tested

3-1/2" long

7/16 oz. weight

2-3/4" long

3/16 oz. weight

Premium internal textured finishes

Internal rattle system

Internal long-casting mechanism

Premium VMC black nickel treble hooks

Suspending action

Can be fished in a stop-and-go or slow-wind style

Stainless steel through-wire construction

Flash Foil Teaser Tail for maximum attraction

Equipped with two sharp treble hooks

Internal weight system for consistently long casts

4-3/8" long

3/4 oz. weight

Slashbait action

Perfect size and shape of a minnow

Textured translucent body

Internal long-cast system

Stainless steel through wire construction

4-3/8" long

3/8 oz. weight

Balsa wood construction for buoyancy and control

Internal weights, tapered fuselage, and thin tail

Pulls easily through the water

Rattles to grab the attention of nearby predators

Equipped with VMC treble hooks