On Sale

Solid head and hollow body

Large profile is sure to attract big bites

Best-selling colors to match any water conditions

25 baits per re-useable Pro Pack

5-arm castable umbrella rig

7" stainless steel, heat-treated super-wire

Built-in rattle chamber in the head

45-pound-strength snap

75-pound-strength swivels

Rounded nose

Enlarged, thin tail

Extra action and vibration

Thin middle section for easy hooking

Designed for a variety of applications

Unique shape, appendages and big claws

Attracts attention from fish anywhere

Ringed body, pulsating skirt, and 2 large pinchers

Release bubbles to create natural breathing action

Pulsating skirt flutters in the water

Pinchers imitate the defensive stance of crawfish

Impregnated with garlic and salt flavor

Slender profile and curled tail

Realistic profile and irresistible motion

Perfect for targeting large bass

Best when Texas-rigged or Carolina-rigged

Wide, seductive wobble and semi-roll

Paddle shape and buoyant body

Fishes easily through cover

Equipped with a pair of XCalibur Tx3 treble hooks

Baitfish-Image hollow tube body

Tantalizing teaser tail

Sparkling holographic Fish Flakes

"Salt spiced" baitfish attractor scent

Lifelike swimming action replicates a real minnow

Molded-in lip design for strength and true running

Designed for long casting

Ideal for bass, walleye, pike, trout, and more

Targets bass, crappie, walleye, and panfish

Adds flash and vibration to any presentation

Nickel or gold finish

Three-part segmented body

Mimics wounded baitfish

Great for freshwater and saltwater species

Slow-sinking

Dynamic rattle

Convincing WildEye

Holographic insert

Life-like, segemented tail

Durable soft body

Integrate lead head; soft plastic body

Curly tail enhances underwater action

Holographic flash foil for high visibility

Durable construction withstands aggressive strikes

Aerodynamic shape with internal MaxCast mechanism

Moves with the classic "wounded minnow" wobble

Laser-engraved scales for an authentic look

Tungsten balls for balance and accurate casting

Equipped with VMC Spark Point treble hooks

UV Bright finish

Jointed tail action

Slow rising

High-volume rattle

Heavy-duty hardware

UV Bright finish

Giant rolling action

Heavy-duty diving lip

Loud rattle

Heavy-duty hardware

Floating, split-tail profile for lifelike action

Keeps bait off bottom and in strike zone

As durable as plastic, more effective than natural

Looks, feels, and tastes like live bait

Perfect for jig or drop-shot

Fishes like a real crawler, but lasts much longer

Ideal for targeting walleye and bass

Works well in fresh and saltwater

Can be fished in heavy plant cover w/o snagging

Plated with silver or gold for a bright flash

Hand-soldered hook with a no-twist eye

Disperses an instense scent and flavor combo

Moldable and easy to use for effortless rigging

Suspends hook off the bottom in the strike zone

Loud multi-ball rattle

Faceted shad-shape

3-D holographic eyes

External scales

UV Bright finish

Unique sickletail design for natural motion

Soft, but firm texture is irresistible to fish

Great for flipping and pitching

Casts long distances with great accuracy

Weight transfer system and streamlined design

Swims true without rolling or tracking to the side

Equipped with sticky, sharp Gamakatsu trebles

Proven fish-catching colors

Hand-dipped, dual-colored body

Spinners provide flash and vibration

Strike-triggering color combinations

Equipped with super-sharp hooks

Moldable dough for easy, no-mess rigging

Eye-catching colors trigger strikes from gamefish

Biodegradable formula slowly dissolves in water

Brightly-colored, solid brass body

French blade for continuous flash and vibration

Strike-attractor bead for visual appeal

Extra-sharp hooks for high hooking percentage

Blade spins close to body for shallow fishing

Excellent performance in low-light situations

Perfect on sunny days when contrast is crucial

Effective on a wide variety of freshwater game

Molded-in Matzuo Needle-Point hook

Can be dressed with live bait or plastic trailers

Single-eyed jig imitates an injured baitfish

Barbed bait collar securely holds live bait

Extra-vibrant colors for increased visibility

Bait scent dispersed into water

Maximum thump from paddle tail

HeavyWeight material for weightless rigging

Pack of 5

Freshwater and saltwater shapes and colors

Lifelike detail

More durable than live bait

Pack of 8

Tungsten/lead weight emits a rhythmic knock

Effective on highly pressured bodies of water

Vibrates over grass and other structure

Equipped with a pair of inline Tx3 treble hooks

10" long

7 per pack

Can be cut to make a cut-tail worm

Soft body creates irresistible lifelike action

Disperse attractant through the water

Simple and easy to use for anglers at any level

Natural squirrel tail or bucktail

Bring in all sizes of fish

6" long

12 per pack

Innovative tails displace more water

Salt impregnation

High-action appendages

Molded-in Matzuo Needle-Point hook

Can be dressed with live bait or plastic trailers

Single-eyed jig imitates an injured baitfish

Barbed bait collar securely holds live bait

Extra-vibrant colors for increased visibility

3" long

12 per pack

Perfectly balanced for casting or trolling

Rattle chamber transmits sound waves through water

Crafted with stunning translucent glass

Holographic foil spine reflects maximum light

Equipped with VMC treble hooks

Realistic profile with a thick paddle tail

Soft PVC body designed for easy rigging

Includes interchangeable jig heads

Designed around a Gamakatsu Double EWG Hook

Soft plastic body collapses to expose hook

Lands on its belly almost every time

Living rubber legs are secured inside the body

Legs can be trimmed to manipulate frogs action

Closely resembles baitfish from around the world

Casts like a bullet and works at a range of depths

Equally effective when cast or trolled

Natural profile with classic wobble action

Hand-tuned and tank-tested

Broken back design and classic minnow profile

Baitfish-in-distress behavior commands attention

Can be fished from top to bottom

Hand-tuned and tank-tested

Runs from top water to 14 deep

Visually stunning, premium-grade plastic lure

Finished with multi-coat gloss paint

Runs true right out of the box

2" lure runs 4-8 ft. deep

An excellent "search bait" in the Spring and Fall

Steel bell and metal discs make a clackin sound

Lipless swimming action

Translucent, textured body

Realistic 3D holographic eyes

Equipped with VMC wide-gap treble hooks

Dives fast and deep

Moves with a frantic, ultra-tight wiggle

Deflects off heavy cover with no hang-ups

Tracks straight right out of the box

Built-in rattles create an underwater sound wave

1/2 oz. weight

5/0 hook

Durable construction with a realistic profile

Can be fished with a "walk-the-dog" action

Features rugged line ties and an internal rattle

Equipped with two Xcalibur treble hooks

Suspends live bait and keeps it in the strike zone

Low-density foam construction

Lazer Sharp Mustad needle-point hook

Coated with pliable rubber paint

Eagle Claw Lazer-Sharp short-shank, wide-gap hooks

Compact, natural live bait presentation

Extra eyelet accommodates stinger hooks