Baits & Lures

Lipless sinking crankbait

Textured finish produces 3-dimensional appearance

Unique type of water displacement on the retrieve

Three-dimensional blood-red eyes

Super-sharp Tx3 in-line hooks

Lipless sinking crankbait

Textured finish produces a muted or flat look

Unique type of water displacement on the retrieve

Raised blood-red crustacean eyes

Super-sharp Tx3 in-line hooks

Specially designed body and tail

Precise soft plastic formulation

Produces an irresistible wiggle

Rigs in a variety of ways

Designed for a variety of applications

Unique shape, appendages and big claws

Attracts attention from fish anywhere

Reaches 1-4 feet on retrieve

Resonating rattle and a perfect wobble

Perfect trio color combination

Unmatched sound, vibration, and visual appeal

Swims with the erratic motion of a wounded fish

Hex blade also serves as a weed-guard

Crankbait action, jig profile, spinnerbait flash

Great for fishing heavy cover

Exaggerated aciton and ultra-reflective body

Built-in holographic foil flashes to entice fish

Hex-shaped ChatterBlade makes for erratic motion

Unmatched sound, vibration, and visual appeal

Crankbait action, jig profile, spinnerbait flash

Swims with the erratic motion of a wounded fish

Includes one hook and one matching minnow trailer

B04A Bomber A (2-1/8", 1/4 oz) in Creek Craw

B04A Bomber A (2-1/8", 1/4 oz) in Foxy Shad

B04A Bomber A (2-1/8", 1/4 oz) in Moss Black Craw

Slices through heavy cover

Swims like the real thing in open water

Super-sharp Gamakatsu hook

Free-floating rattle emits strike-enticing sound

Rattle chamber

Aniseed scented

Strong soft plastic

Rigged with a wide gap VMC needle point hook

Can be wacky rigged with no additional tools

No O-Ring tool or split ring necessary

5" long

Arched body shape design

Loud fish attracting splash with every snap

Deep, cupped lip for bigger splashes

3D holographic eye

VMC black nickel treble hooks

Churns, spits, and gurgles at the twitch of a rod

First-rate finish, hooks, and action

Excels around grasslines and shallow cover

Counter-rotating blades for stabilization

Internal laser-etched scales

Aerodynamic shape, perfect balance, ideal weight

Creates a wild splashing surface disturbance

Fishes fast or slow, w/steady or sporadic retrieve

Casts like a bullet

Mimics "young-of-the-year" minnow fry

Holographic Baitfish-Image minnow fry body

Dolphin-shaped glider tail

Darts and swims like crippled minnow

Ribbed body, active legs, and a "hammerhead" tail

Infused with highly-potent F2 scent attractant

Wont dry and shrivel up when left out of the pack

Best when fished on a Texas- or Carolina-rig

Slender profile and curled tail

Realistic profile and irresistible motion

Perfect for targeting large bass

Best when Texas-rigged or Carolina-rigged

Produces sounds akin to panicked, fleeing baitfish

Produce smooth "walk-the-dog" retrieves

Dart and zigzag like confused prey

Sound chamber houses 10 tungsten BBs

Equipped w/sharp Mustad Triple Grip treble hooks

Everything to need to begin jigging like a pro

78 assorted grubs, tube jigs, and jigheads

Easy-to-follow instructions on package

Perfect size to match most common forage

Short, compact body

Pack of 8

Designed for effective walk-the-dog action

Unique profile suspends or works the surface

Comes equipped with two Treble Hooks

Hand-tied, round rubber-and-silicone skirt

Hard-coat paint finish for unmatched durability

Molded and painted eyes for tremendous realism

Equipped with an Xcalibur TX3 light-wire hook

Custom short-shank, wide-gap hook

Natural live bait presentation

Nips and stings short-striking biters

Pinchers and legs flail and wiggle for max action

Segmented body may be cut to fit a skirt rig

Flutters with fast or slow movement

built-in weights for long, easy casts

Ideal for open water or dead-stick fishing

Loaded with PowerBait attractant

Wide, seductive wobble and semi-roll

Paddle shape and buoyant body

Fishes easily through cover

Equipped with a pair of XCalibur Tx3 treble hooks

Everything to need to begin hunting for panfish

Lures are pre-rigged with sharp single hooks

Ready to fish right out of the package

Easy-to-follow instructions on package

Baitfish-Image hollow tube body

Tantalizing teaser tail

Sparkling holographic Fish Flakes

"Salt spiced" baitfish attractor scent

Emits high volumes and intense vibration

Precision-tuned wiggling action

Casts like a bullet

Etched detail and a raised gill plate

Equipped with a pair of inline Tx3 treble hooks

Perfectly imitates a fleeing crawfish

Hard plastic body with a durable finish

Can be cast, or trolled

Fishes best on or around rocks

Shallow-running profile moves with a lazy wobble

Versatile design can be cast or trolled

For use with spinning, spincasting and baitcasting

Lifelike rubber legs and natural color combination

Perfectly imitate the carnivorous hellgrammite

Produces plenty of fish in ponds, streams, lakes

Ideal for targeting bass, bluegill, and trout

Imitates crickets and grasshoppers

Targets panfish, trout, smallmouth, largemouth

Can be used as a top water lure or as a crankbait

Twitches on top or runs to depths of up to 3

Weedless fishing through all types of vegetation

Ideal for targeting muskie, pike, and bass

Fishes thick moss, weed beds, brush-choked coves

Lifelike swimming action replicates a real minnow

Molded-in lip design for strength and true running

Designed for long casting

Ideal for bass, walleye, pike, trout, and more

Wide-gap, forward, tie-eye hook

Sleek, stand-up head

Double-barb Stingr Hook

Excellent for walleye, perch, bass, and pike

Planes quickly and runs true right out of the pack

Clacker attacks the blade for underwater commotion

Hard-coat paint, 3D red eyes, and flared gills

55-strand Bio-Flex silicone skirt

Ultra-sharp Mustad single hook

Assorted lures target a variety of gamefish

Well-constructed and durable

Includes topwater, poppers, and cranks

Easy-to-follow instructions on package

Soft plastic body with a genuine feel

Kicking legs create an intense swimming action

Weedless hook lets you fish through thick cover

Sleek wedge-head

Mustad Ultra-Point hook

Weedless plastic "Y" weed-guard

Three willow blades and lifelike detail

50-strand silicone skirt for seductive action

Designed to run true, even at high speeds

Penetrates heavy cover easily

Equipped with a sharp, 2/0 Mustad single hook

Assorted hooks, weights, beads, and swivels

Everything you need to begin fishing like a pro

Includes an 8-page pamphlet with easy instructions

Everything to need to begin jigging like a pro

Sharp single hooks for foolproof rigging

Easy-to-follow instructions on package

Sensitive, metallic propeller blade

Excellent in clear and moderately stained water

Catches all gamefish species

Durable, plastic body with a lifelike feel

Special combination of vinyl, oils, and pigments

Pre-rigged with wire leader, blade, and beads

Weedless dual hooks for catching short-strikers

Mylar reflecting film hides the weighted body

Concealed hook shank runs inside the body

Mimics the reflection of a real baitfish

Outstanding action in the water

Targets bass, crappie, walleye, and panfish

Adds flash and vibration to any presentation

Nickel or gold finish

Blood-red Lip-Stick hook

Tantalizing teaser tail

Sparkling "crystal flash" tinsel

Iridescent fish-scale sheen

Slithers, wiggles, and wobbles

Plastic Y-shaped weedguard keeps cover away

Stamped from solid brass

Genuine Mustad Ultra-Point single hook

"Limber-legs" silicone action-tail skirt